SOULS Teams Up with Love Leo Rescue for Paws-itively Perfect Pilates
The LA-based celebrity-loved fitness brand is using their platform to save dogs, one "Dog Mom" sock at a time.
In a city where fitness culture and furry companions go hand-in-hand, it was only a matter of time before someone connected the dots between studio sessions and rescue missions. Enter SOULS, the LA-based grip sock brand that’s become a staple in celebrity workout wardrobes, now channeling their influence into something bigger than just better barre classes.
Their latest drop isn’t just about enhanced performance or trendy designs—though the SOULS x Love Leo “Dog Mom” grip socks deliver on both fronts with advanced grip technology and moisture-wicking fabric perfect for LA’s sweltering summer studio sessions. What makes this collaboration special is the heart behind it: 20% of every pair sold goes directly to Love Leo Rescue, a local nonprofit dedicated to rescuing and rehabilitating dogs in need.
Founded in 2023 with a mission to revolutionize fitness accessories, SOULS has quickly established itself as the go-to brand for Pilates enthusiasts who refuse to choose between function and fashion. Now, they’re proving that good business and good deeds aren’t mutually exclusive. We sat down with the founder to learn how a grip sock brand became a vehicle for pet adoption awareness, why timing matters in charity collaborations, and what it really means to use your platform for change.
Q&A 1
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