Luxury Car Enthusiast Livia Gueissaz

In a domain traditionally dominated by men, women like Livia Gueissaz are shifting the narrative. As a renowned influencer, luxury car enthusiast, and contestant for Miss Europe Continental, Livia merges her love for speed with a thriving career in fashion and lifestyle. She is proof that the adrenaline of the racetrack and the grace of the runway can coexist, empowering women to conquer stereotypes and redefine success.

The Power of Speed and Precision

For Livia, cars are more than machines—they’re symbols of freedom, precision, and control. Her collection includes iconic brands like Porsche, Ferrari, and Aston Martin, with models that are both high-performance marvels and emotional treasures. Among her favorites as a luxury car enthusiast are the Porsche 911 Turbo S and the Ferrari 512 TR.

“These cars are more than high-performance machines—they represent a connection to the power and intensity of speed,” Livia shares. This philosophy mirrors her approach to life: balancing performance and aesthetics while striving for excellence.

Livia’s journey into the world of luxury cars began with the Ferrari California T, her first high-performance vehicle. “The first car was a game-changer for me,” she recalls. “It wasn’t just about owning an expensive car but about the experience—feeling the power, the acceleration, and the elegance of every turn.”

Since that first purchase, Livia has amassed a fleet of modern and classic cars, building her reputation as one of the leading luxury car collectors among global influencers.

Timeless Classics

In addition to modern marvels, Livia’s collection includes timeless classics such as the 1971 Porsche 911 2.2-liter S and the 1991 Ferrari 512 TR. “They are more than just old cars—they are pieces of history that allow me to travel through time,” she says.

These vehicles carry not just financial value but also cultural and emotional significance. Maintaining them is no small feat, requiring meticulous care and attention to detail. “Each car, whether classic or modern, is an investment, not just for its financial value but for the history, beauty, and innovation it represents.”

For Livia, driving is more than a passion—it’s therapy. “Driving gives me a sense of true liberation, allowing me to disconnect from the outside world and deeply connect with the machine,” the luxury car enthusiast explains.

This connection reflects how she approaches life: with decisiveness and intensity. “At top speed, I feel like I’m in complete control, a reflection of how I face challenges—always accelerating and pushing for more.”

Historically, sports cars and high-performance driving have been associated with men. Livia is breaking this mold. “Many people are still surprised to see a woman behind the wheel of a sports car,” she says. “But at the end of the day, the passion for cars has no gender. It’s about the experience, the love for engineering, and the art of driving.”

Her expertise and confidence make her a standout at private car enthusiast events. She inspires other women to embrace their passions unapologetically. “My advice to any woman is simple: never let anyone limit your dreams. If something makes your heartbeat faster, go for it and be proud of who you are.”

Owning and maintaining a fleet of luxury and classic cars requires unwavering dedication. Livia ensures each vehicle is preserved in peak condition, storing them in temperature- and humidity-controlled environments and adhering to strict maintenance schedules.

“I closely monitor the oil and water temperatures, ensuring each machine remains in its ideal state,” she says. For Livia, these efforts go beyond preservation; they reflect her commitment to the artistry and innovation behind every car.

Livia’s philosophy extends beyond the racetrack. “My life is like a high-speed track—I accelerate towards my goals and know when to brake and find balance. My personal success is deeply rooted in this balance: combining speed with precision, ambition with mindfulness, and passion with purpose.”

Livia Gueissaz is a luxury car collector, as well as an advocate for female empowerment. Her unique ability to merge glamour, speed, and determination has made her a global inspiration. Through her platforms, she encourages women to pursue their passions, whether on the racetrack, the runway, or in life. “If something makes your heart race, it’s worth pursuing,” she says.

To learn more about Livia’s journey and her incredible car collection, visit her official Instagram profile.