MBFW RUSSIA

RUSSIAN FASHION COUNCIL SETS THE DATES FOR THE NEW SEASON

Mercedes-Benz Fashion Week Russia will take place from March 12 to March 16, 2017.

The Manege Central Exhibition Hall will feature the Fall/Winter 2017 collection runway shows by more than 50 designers from Russia, Ukraine, Belarus, Kazakhstan and other countries. Live transmission, virtual and augmented realities, Fashion Futurum international conference, Russian Art Heritage festival and vibrant street style – this spring many talented and stylish people will meet in the heart of Moscow to attend the fashion shows and events of #MBFWRussia.

Mercedes-Benz Fashion Week Russia will be opened by Kids Fashion Festival. A show by SLAVA ZAITSEV Fashion House will start the Week’s agenda of presentations and catwalk shows. Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, IGOR GULYAEV, DIMANEU, Saint-Tokyo, Artem Shumov, Lumiere Garson and many other designers will offer their presentations on the catwalks of Mercedes-Benz Fashion Week Russia.

Fashion Futurum international conference, which was successfully launched last year, will take place for the second time and will be dedicated to the innovations in fashion. Fashion Futurum 2017 will be focused mainly on the transformation that fashion industry is going through globally. World’s leading fashion experts will be speakers of the event as they will also host seminars and take part in panel discussions giving their opinions on the most pressing issues related to the new patterns of consumption, new technology, new production and educational models, new talents in fashion industry.

Anyway, Russia hasn’t yet seen an international forum of such a level, and even if a few dozen people from the audience hasn’t yet figured out but just started thinking about their perspective in fashion industry, this would be already a big win. Thus, step by step Russia will have a chance to become part of the bright fashion future, if not as a world fashion capital, then as a civilized and professional member of the international fashion community,” Kommersant business daily wrote about the first Fashion Futurum conference held in March of 2016 that was attended by Viktor Evtukhov (State Secretary and Deputy Minister of Industry and Trade of the Russian Federation), Carlo Capasa (president of Camera Nazionale della Moda Italiana), Denis Pak (Director of Department of Internal Trade, Light Industry and Consumer Market of the Russian Ministry of Industry and Trade), Eddie Mullon (Lightmetrics president, Fashion GPS founder and CEO, USA), Carl Waldekranz (CEO and co-founder of Tictail, Sweden), Sara Maino (Head of the Vogue Talents, Italy), Danilo Venturi (Dean of Polimoda, Italy), designer Denis Simachev and many others.

Each edition of MBFW Russia instantly becomes the main fashion event of the season as the leading Russian media outlets are going live from the Manege Central Exhibition Hall, top fashion websites are publishing the highlights from the runway shows, glossy magazines are making special supplements on the best designers shows of the season and Instagram features an avalanche of tens of thousands of images with the event’s official hashtag, #MBFWRussia.

Moreover, MBFW Russia is being covered by the leading international media outlets, for instance, photos of the last season were published by Vogue.com, BusinessOfFashion.com, Firstview.com, WGSN and at dozens of other websites. Leading Western media outlets also reviewed Mercedes-Benz Fashion Week Russia’s events:

“Russia is again on the fashion map”. (W Magazine)

“It is certainly a positive move on behalf of MBFW Russia to put on their main schedule the collective shows from the young designers, that showed a lot of potential in terms of pursuing fresh concepts”. (Vogue Italia)

“Mercedes-Benz Fashion Week Russia features a combination of the country’s successful and commercial designers alongside with up-and-coming talents”. (Fashionista)

The title partner of the Fashion Week is Mercedes-Benz. Follow the events taking place on the catwalks of Mercedes-Benz Fashion Week Russia globally live at www.mercedesbenzfashionweek.ru

Runway Rogue Cosmetics

90’s Supermodel Launches “Runway Rogue” Cosmetics Line

Introducing Patricia Hartmann’s high performance lip products focused on the Attitude of Beauty

Runway Rogue, is the creative vision of 90’s supermodel and cover girl Patricia Hartmann, which comes to life on December 8, 2016 at www.RunwayRoguebeauty.com. Personally designing the products and selecting their beneficial ingredients, each product and each color has a unique story inspired by Patricia’s modeling career walking the runways of Paris, New York and Milan with the other top models of the original “Supermodel” era.

Patricia Hartmann was a featured cover girl in the top beauty and fashion magazines, had many prestigious ad campaigns for the fashion world’s iconic designers, and experienced the transforming artistry in the makeup chair of the world’s elite makeup artists. Patricia often was asked, which aspect of being a successful supermodel she loved the most. The travel to exotic locations? The gorgeous fashion? Her answer: “Yes, I loved all those things, but my favorite aspect of modeling remains the same as it was when I was a little girl: I simply love the makeup.” This passion for the transforming artistry of makeup and her unique experiences from the original “Supermodel” era infuse the DNA of her Runway Rogue cosmetics line.

Patricia Hartmann's Vogue Cover (PRNewsFoto/Runway Rogue)

Patricia Hartmann’s Vogue Cover (PRNewsFoto/Runway Rogue)

Well known for her photogenic pout, Patricia Hartmann, launches Runway Rogue with a carefully crafted limited edition collection of creamy lipstick bullets (in matte and satin finishes), rich glosses and extreme long wear pencils. The textures range from matte to satin to glossy. The colors include brights, bolds and sheers.

Beneficial Ingredients: All lipsticks and lip glosses are paraben-free, talc-free, sulfate-free, gluten-free and use only non-comedogenic ingredients. The formulas contain hydrating oils (Jojoba, Safflower) and extracts (Green and White Tea, Chamomile), as well as Aloe Vera and Vitamin E to keep lips supple and soft. All products are cruelty free.

Asked about her concept for Runway Rogue, Patricia Hartmann stated “I see makeup as a gateway to experimentation, creative expression, and confidence to pursue the life you want to live. The life you dreamed of when you were three years old. The life you still dream of today, and actively create in every moment.” She went on to add “I started Runway Rogue to open the floodgates of passionate playfulness to women and men around the world.

Our mission is to provide high-performance cosmetics, and since my passion for lip products has never waned, I decided to begin this journey by creating gorgeous shades in different textures, so you can refine and experiment with your personal Attitude of Beauty.”

On December 8th, Runway Rogue will launch at www.RunwayRoguebeauty.com and anyone who makes a purchase between 12:01 am PST and 11:59:59 p.m. PST on December 8th will be entered to win a $100 eGift card. The eGift card giveaway will be followed by six days of Attitude of Beauty focused product giveaways as Runway Rogue celebrates the Grand Opening.

Make Up For Ever

MAKE UP FOR EVER TEAMS UP WITH CHARLI XCX FOR ITS NEW AQUA XL CAMPAIGN

THE FIRST OF AN ONGOING SERIES OF ARTISTIC COLLABORATIONS THAT HIGHLIGHT STAGE ARTISTS AND THEIR MAKEUP ARTISTS

MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.

CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).

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The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.

“I love the creative energy of MAKE UP FOR EVER. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most.” – Charli XCX

About MAKE UP FOR EVER:

Founded in 1984 by renowned makeup artist Dany Sanz, the brand offers a cult-favorite collection of vivid, high-pigment colors, superior face and body foundations and expert artisan formulas to professional makeup artists and makeup enthusiasts all around the world. The brand believes that “LIFE IS A STAGE” and people are the artists of their own lives. Learn more: www.makeupforever.com

Beauty Throughout the Ages

Makeup and hair artist Mayela Vazquez shares her favorite trends of the past that continue to inspire the future

For me, the most interesting and entertaining trends are the ones influenced by past eras. In the fashion and beauty industry, knowing about the history and culture that these eras left is key to create looks that flatter and inspire others in the future. Who considers himself an artist should know that a great deal of our inspiration are trends left behind by our ancestors. These are some tips to get the looks:

  • For a 1920s look: Check our Louise Brooks, Ciara Bow and Marion Davies; they were some of the most iconic girls of that time and were the pioneers of the famous bobbed hair with finger waves. With today’s conveniences, you don’t have to have short hair to wear a nice finger wave look. Now you can achieve this look using hot curling irons. To complete this look, choose a dark lipstick.
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  • For a 1950s look: Go for a more pale and pastel hue; use delicate foundations using powders to set everything. Use pinks and reds for lipstick. Little eye shadow, concentrate on your lashes with a great mascara.
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  • For a 1960s look: Add some drama to your eyes and go for a paler lip color. Get inspired with personalities like Twiggy and Edie Sedwick, who are known for sporting this look.
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  • For a 1970s look: Have fun with your hair by doing some braids or go for a sleek hairstyle. As for the makeup, try to keep it very simple, neutral colors and fresh skin. The trend was to draw more attention to the dramatic eyes, so they choose lip gloss or frosted lipstick in very muted shades of pink, peach or even nude.
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  • For a 1980s – 1990s look: Go for big sexy hair. Get inspired and put some hot rollers on. Use some colorful eye shadows and get ready to rumble.
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Remember, the important thing is to get inspired and to give a twist of what is trendy now and what inspires you. – Mayela Vazque
ABOUT MAYELA VAZQUEZ
Born in Monterrey, Mexico, Mayela graduated with a degree in Fashion Design. While still in school, she studied abroad twice; she took beauty courses at the Make-Up Designory School in New York City, and the prestigious Marangoni Institute in London, UK. After graduating, she moved to New York City where she is based now, to study Cosmetology and get her license from the Carsten Institute.Working throughout the years, she gained experience in several fields, the most important being fashion photography, editorial, advertisement, HD TV & films, runway and special occasions. In Mexico, she has been a part of well-known teams while developing fashion events, runway shows, working as a make-up and hair artist with designers like Agatha Ruiz de la Prada, among others. Involved as well working closely with fashion photographers doing advertisement for brands, fashion editorials and beauty portraits for national magazines. She has worked directly with the international press where she has had the opportunity to share her personal experiences as a beauty maven. Her experience being highly noted in the fashion industry has honed her skills to an elite level, taking her work to an international status.

“I am constantly looking for new and exciting challenges in my life. I work with a great array of products, brands and people, because I like to experience new things, and personally love to learn from the most creative minds. This helps me create new looks. My work, to me, is the art of creating texture, positive changes and possibilities every single day of my life, and never finish learning.”

Beauty Bar Series

Mary Schook

Mary Schook has been at the forefront of the intersection of beauty and well-being for more than 20 years as an acclaimed makeup artist, New York-based licensed esthetician and owner of Beauty By Mary Schook, LLC and its various enterprises.

Mary Schook is probably best known for pioneering lash extensions and introducing airbrushing to fashion. She has also brought to light unconventional techniques such as face shaving (dermaplaning) and dermarolling stem cell growth factors sourced from humans, plants or animals. Through her practice of chemistry, stem cell research, aesthetic education and advanced skincare techniques Schook has been likened to beauty luminary Elizabeth Arden and has garnered serious attention throughout the medical community for her stem cell research. It’s no wonder why Mary Schook coined the term “Beauty Engineer” in order to describe a new generation of beauty experts who use scientific knowledge to solve practical problems.As a top fashion makeup artist, her work has appeared in countless editorials, campaigns, covers and commercials for Olay, W Hotels, Rolling Stone, Interview, Vogue Italia, Vogue Espagne, Wired and The Face while collaborating with renowned photographers such as Patrick Demarchelier, Victor Skrebneski and Sebastian Faena to name a few.Her special effects work in makeup caught the eye of undisputed makeup legend Pat McGrath and landed her a key design and first assistant position on the team for several seasons of every major fashion show including Dior, Gucci, Louis Vuitton, Marc Jacobs, Versace, YSL, Galliano and more, yet personalities such as Kevin Bacon, Josh Duhamel and Mariska Hargitay would come to work with Schook for her keen fashion eye and almost invisible makeup application. There’s no limit to the span of Mary Schook’s makeup style.Her beauty expertise and accolades have been featured consistently in the media with Vogue, New York Times, T Magazine, New York Post, Marie Claire, New York Magazine, People (Oscar beauty forecaster), Tatler, Fitness, Youbeauty.com and CR Fashionbook while making appearances on NBC, Bravo, Rachael Ray, Anderson Cooper and countless other media platforms. Schook provides a constant source of expertise and cutting-edge breakthroughs for editors and their readers and viewers. When Schook is not focusing on her practice and new product launches, she works ceaselessly towards unraveling the mythology around beauty products and practices, the interwoven aspects of self-esteem, health, and aging. She believes every woman deserves to feel beautiful.
Find out more about Mary Schook at her website