Bold Runway Looks

Take cue from the runway and apply some color block action to your makeup!

Bold colors and contrasting hues will give you that fashion-forward look you need and the inspiration to get your face color-ready.

Eyes on YOU


Want something striking? Neon is the one! Using bright eyeliners are the best with to play with the trend without going all out – the key to pulling it off is keeping the rest of your face as neutral as possible. Use a color which is contrasting to your eye color – orange and pink with blue eyes, green or purple with brown eyes and yellow for green eyes.

Throw some shade
Multi-colored shadow is having a moment – mermaid inspired makeup is one way to turn heads! Apply varying degrees of purples, greens and blues to really stand out from the crowd – if you’re feeling daring, combine it with a glossy pink lip.

Warm Two Toned Shadow works for those of us who want something less complicated – simply blend in a terracotta shadow on the eyelids and line your bottom lash line with a striking pink. Et voila!
Solid Shadow comes as a quick fix for those who have little time – just sweep on a vibrant eye shadow (glitter is a girl’s best friend!) and color block it with your outfit instead. Purples and electric blues compliment every eye color! Exaggerate the look with a pair of false eyelashes to really frame the eyes.

Get Lippy

Top to Bottom Color
A punchy lip is a sure way to make a statement, and what better way than to rock an Ombre lip? Just line the outer part of the top lip with a bold red, working towards the middle downgrading the color to a flashy orange. For the bottom part of the lip work from the same orange to a very clear nude.

Another way is to work a fuchsia top lip and a glittery silver/pink bottom lip for a really daring look. Remember to keep the rest of the look simple to really make it the talking point.

Two Toned Lips
The most straightforward approach to a color block lip is to combine contrasting lip colors – paint the top lip with a one color and the bottom with something a little different. Possible combinations would be Red vs Pink, Orange vs Nude, Violet vs Black – just mix it up and see!

Hair and Nails

Contrasting nails are a great way to compliment the color block look. Paint your nails the opposite of your eye shadow or lip look of choice to really make a statement. Turquoise and gold makeup pairs perfectly with pink nails!

Hair styling could not be easier for this look – the key is sleek and smooth, let your makeup do the talking! Hair needs to be blow-dried and straightened, allowing you to scoop it up into a simple pony and secure it with hairspray.

A Guide to Makeup Brushes

We provide you with a simple guide about which brushes to use and how to use them for which products.

The Lineup:

  1. Foundation Brush
  2. Beauty Blender
  3. Concealer Brush
  4. Stippling Brush
  5. Angled Blush Brush
  6. Powder Brush
  7. Contour Brush
  8. Highlight Fan Brush
  9. Blending Brush
  10. Eye Liner Brush
  11. Eyeshadow Brush
  12. Bronzer Brush
  13. Lip Brush 

Foundation Brush:

One of the most important brushes of them all. With so many different foundation types, using a good quality brush makes all the difference in the world in terms of foundation application. You don’t want your base to look cakey or piled on, so be sure to buff the product into the skin gently to get a streak-free application and more natural look.











Beauty Blender:

This is the newest tool used in foundation application. Be sure to use the sponge’s broad sides to smooth out the product on your face. Use the tip to reach creases around the nose and to pinpoint small areas that make get overlooked. It’s also great for blending out harsh makeup lines and removing excess product on the cheeks, forehead and chin.











Concealer Brush:

As its name suggests, the concealer brush is perfect for spot correction. While using a concealer brush, never blend it out- pat the product onto the skin to conceal the area for the best result.











Stippling Brush:

The stippling brush is a complimentary tool to the foundation brush that gives you an illuminate airbrushed look. If you carefully observe the brush, you would see that the ends of the brush are very light and feathery when compared to the base. The light fibers of the brush help you in achieving a flawless, airbrushed finish.











Angled Blush Brush:

An angled blush brush enables the precise application of your favorite blush. The angled shape of the brush allows it to pick up the product and dust it onto the cheeks ever so softly so that it looks natural.












Powder Brush:

The primary use of this brush is to dust your face with loose or compact powder. A good brush will set or touch up your makeup without removing any makeup previously applied. You can also use the powder brush to  sweep blush from the apples of your cheeks along your cheekbones.











Contour Brush:

Contouring is part of the makeup application that cannot be done without a brush. A contour brush has firmer bristles than a blush brush, and a more angled tip. It is specially designed to help you target the areas that you want to contour and shape.











Highlight Fan Brush:

The bristles in a fan brush are specifically designed for highlighters. The bristles are spread out so that the brush picks up a small amount of the product, as a little highlight goes a long way. Slightly dust the top of the cheekbones and other areas of the face that needs to be highlighted. Go in with a light hand to avoid using too much product.  You can also use this to clean up fallen product.











Blending Brush:

A good blending brush will help you to soften out any harsh lines after the application of the eye shadow. The rule of 3 for a crease-free eyelid applies here: blend blend blend!











Eye Liner Brush:

Winged Eyeliner. It can be your best friend or your worst nightmare. It all depends on the brush. The eyeliner brush is designed to pick up and deposit the required amount of product while giving you maximum control that you probably would not find elsewhere- precision and perfection.











Eyeshadow Brush:

Use an eye shadow brush to evenly apply powder and cream shadows. A good eyeshadow brush will pick up a decent amount of the product and will allow you to pack it onto the eyelid with minimal fallout. You can also use it to dab on shadow under the lower lash line for a smokier eye.











Bronzer Brush:

A bronzer brush is rounded and distributes the product evenly. A big fluffy brush for bronzing helps you achieve that natural, sun-kissed look. You can also buff out harsh lines by swirling the brush around your face. You can even get retractable ones which let you retract and cover the brush so that it can be kept in any bag.

Lip Brush:

A must-have if you’re after that tutorial-perfect lined lip. To ensure precision application and a perfect touch-up tool, make sure you invest in a lip brush. You won’t regret it.












Source: Beautypress


AMCONYC NYFW Brings Down the House with Emerging Designers and Extremely Diverse Runway Shows From Designers Rack Addik, Emuleos, & Ivory Couture

February NYFW Runway Event Showcases 3 Shows on Day 4 With Breathtaking Pieces For Upcoming Season

AMCONYC, a premier New York City production house, yesterday opened their doors for their 4th season for New York Fashion Week from February 9th to February 15th  2017. The event took place at Gary’s Loft on 28th West 36th Street  and yesterday from 3-6PM showcased the exciting new collections from emerging designers, Rack Addik a Project Runway alumnus, Ivory Couture Clothing and Emuleos. AMCONYC is quickly taking first place as the ideal launch pad for today’s hottest emerging designers and brands that want to increase industry awareness, launch their line or stimulate brand promotion by creating professionally executed fashion shows, pop-up retail stores, influencer events and experiential activations. The difference in the show production was not only evident by the timely show starts, but also futuristic designs and an extreme level of model diversity on the runway, a hot point of discussion in previous NYFW years. The  crowd also erupted in a worthy round of applause as 4x Special Olympics US Gymnastics Champ, Chelsea Werner,  walked the Ivory Couture show.

“With all the hype this season being about not showing during NYFW, we believe that fashion folks need to relook at why shows are important to not only the billion dollar fashion community but to the designers who rely on this tradition to showcase their collections.  We understand the need of keeping this ritual while simultaneously adapting, and even trailblazing, the desire for newness in this ever-changing world. The days when people were excited to be in the tents is the anticipation we are bringing back,” states Adriana Marie, CEO & Founder of AMCONYC. “We are especially proud that our designers were so inclusive of all races and even those with challenges such as Down Syndrome.” “In this day and time its important for us to literally knock down as many walls as possible. This season we took NYFW week back to what it was, about the fashion, with a few modern people centric twists.”

Designers that showed included:

  • Emuleos

Emuleos bridges the gap between fashion, science and theory. Garments created from these concepts offer a reflection of what is already inside of you, the psychical manifestation of thought and emotion.

  • Ivory Couture Clothing

Ivory Couture Clothing Co. is a Prêt-à-Porter and Couture Fashion House created and founded by Bella Ivory and based downtown Los Angeles, CA. This Fashion House caters to the modern women who appreciate quality made garments that, compliments femininity in a classic chic design aesthetic.

  • Rack Addik
  • Kelly Dempsey is a self-taught fashion designer and former contestant on Season 14 of “Project Runway” where she landed runner-up. She is the founder and creative force behind Rack Addik, a newly launched clothing line focusing on fashion forward street wear.

Celebrity attendees included: Sammi Sweetheart of MTV’s Jersey Shore, Nicole Williams an E! Reality Star, Matthew Mckelligon of “EastSiders” of LOGO TV, and more. While a special performance by artist Chris Porter wowed the crowd as the models stomped to the beat of his hit single “Catwalk Killer” during the Ivory Couture Clothing portion of the show.

The official sponsors for the AMCONYC shows included names such as St. Giles Hotels, 3BBM, Marvelgd, Aveda, Grae Therapy, and Oriana Lamarca as the official accessories sponsor. Guests walked away with out of this world gifts bags that included top name sponsors like Sabon, Bolivia, Real Techniques by Sam & Nick, Grab & Go Dog Food, R+Co Hairspray, NIUCOCO Hair Serum, Poo-Pourri, Bedford Slims, Deity America Shampoo and Conditioner, RXBAR, J21 Skin Care, Simple Mills Crackers, Arbone Essentials, HSI Professional Argan Oil, Tateossian London, Boxed Water, and Bai. For more information on AMCONYC, please visit


AMCONYC is New York City’s first Fashion Production & Public Relations Company that has quickly gained industry recognition as NY’s leading creative platform for design. It is the company brands turn to when they want to propel their business to the next level. From curating fashion week productions, on-site activations and interactive influencer events to securing top-tier press coverage, AMCONYC prides itself on being unstoppable when it comes to developing brand recognition and attracting target consumers. With offices in New York, Los Angeles and London, AMCONYC has also established a reputation as the ideal launch pad for today’s hottest designers and brands that want to increase industry awareness launch their line or stimulate brand promotion by creating professionally executed fashion shows, pop-up retail stores, influencer events and experiential activations.