MBFW RUSSIA

RUSSIAN FASHION COUNCIL SETS THE DATES FOR THE NEW SEASON

Mercedes-Benz Fashion Week Russia will take place from March 12 to March 16, 2017.

The Manege Central Exhibition Hall will feature the Fall/Winter 2017 collection runway shows by more than 50 designers from Russia, Ukraine, Belarus, Kazakhstan and other countries. Live transmission, virtual and augmented realities, Fashion Futurum international conference, Russian Art Heritage festival and vibrant street style – this spring many talented and stylish people will meet in the heart of Moscow to attend the fashion shows and events of #MBFWRussia.

Mercedes-Benz Fashion Week Russia will be opened by Kids Fashion Festival. A show by SLAVA ZAITSEV Fashion House will start the Week’s agenda of presentations and catwalk shows. Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, IGOR GULYAEV, DIMANEU, Saint-Tokyo, Artem Shumov, Lumiere Garson and many other designers will offer their presentations on the catwalks of Mercedes-Benz Fashion Week Russia.

Fashion Futurum international conference, which was successfully launched last year, will take place for the second time and will be dedicated to the innovations in fashion. Fashion Futurum 2017 will be focused mainly on the transformation that fashion industry is going through globally. World’s leading fashion experts will be speakers of the event as they will also host seminars and take part in panel discussions giving their opinions on the most pressing issues related to the new patterns of consumption, new technology, new production and educational models, new talents in fashion industry.

Anyway, Russia hasn’t yet seen an international forum of such a level, and even if a few dozen people from the audience hasn’t yet figured out but just started thinking about their perspective in fashion industry, this would be already a big win. Thus, step by step Russia will have a chance to become part of the bright fashion future, if not as a world fashion capital, then as a civilized and professional member of the international fashion community,” Kommersant business daily wrote about the first Fashion Futurum conference held in March of 2016 that was attended by Viktor Evtukhov (State Secretary and Deputy Minister of Industry and Trade of the Russian Federation), Carlo Capasa (president of Camera Nazionale della Moda Italiana), Denis Pak (Director of Department of Internal Trade, Light Industry and Consumer Market of the Russian Ministry of Industry and Trade), Eddie Mullon (Lightmetrics president, Fashion GPS founder and CEO, USA), Carl Waldekranz (CEO and co-founder of Tictail, Sweden), Sara Maino (Head of the Vogue Talents, Italy), Danilo Venturi (Dean of Polimoda, Italy), designer Denis Simachev and many others.

Each edition of MBFW Russia instantly becomes the main fashion event of the season as the leading Russian media outlets are going live from the Manege Central Exhibition Hall, top fashion websites are publishing the highlights from the runway shows, glossy magazines are making special supplements on the best designers shows of the season and Instagram features an avalanche of tens of thousands of images with the event’s official hashtag, #MBFWRussia.

Moreover, MBFW Russia is being covered by the leading international media outlets, for instance, photos of the last season were published by Vogue.com, BusinessOfFashion.com, Firstview.com, WGSN and at dozens of other websites. Leading Western media outlets also reviewed Mercedes-Benz Fashion Week Russia’s events:

“Russia is again on the fashion map”. (W Magazine)

“It is certainly a positive move on behalf of MBFW Russia to put on their main schedule the collective shows from the young designers, that showed a lot of potential in terms of pursuing fresh concepts”. (Vogue Italia)

“Mercedes-Benz Fashion Week Russia features a combination of the country’s successful and commercial designers alongside with up-and-coming talents”. (Fashionista)

The title partner of the Fashion Week is Mercedes-Benz. Follow the events taking place on the catwalks of Mercedes-Benz Fashion Week Russia globally live at www.mercedesbenzfashionweek.ru

Daya by Zendaya

Zendaya Launches Daya by Zendaya

Multi-Talented Actress & Recording Artist Debuts Women’s Clothing & Shoe Line Featuring Unisex Pieces, Sizes 0-22

First Ever Direct-to-Consumer Celebrity Fashion Brand Launches with E-Commerce Site

Today, multi-talented actress and recording artist Zendaya officially unveiled Daya by Zendaya, the first ever direct-to-consumer celebrity fashion line with the power of an e-commerce website, www.dayabyzendaya.com. Daya by Zendaya is inspired by Zendaya’s own journey and represents all aspects of her life – who she is in front of the cameras and at home.

Daya by Zendaya is a true reflection of me and my crazy life. One moment I’m Michael Kors’ date to the Met Gala…the next moment I’m in joggers, grocery shopping and arguing with my niece about what quinoa is… you’ll see it all,” said Zendaya.

From flattering silhouettes to classic yet contemporary pieces to sophisticated streetwear, Daya by Zendaya provides versatility for work and play. The women’s collection celebrates gender fluidity and elegant androgyny with transitional, unisex pieces and embraces all body types with extended sizing (0-22). In addition to a diverse shoe collection, wardrobe staples such as tank tops, bomber jackets, body suits, dresses, blazers and coats offer consumers the opportunity to dress for virtually every occasion, with prices ranging from $18 to $158.

Zendaya has partnered with IconMod LLC, a fully vertical, digital commerce and media company, to build the cutting edge dayabyzendaya.com platform. This direct-to-consumer platform allows Zendaya to deliver stunning, high quality fashion at accessible prices directly to her fans and fashion consumers. All of this can be accessed via the dayabyzendaya.com website.

You can view the collection by visiting www.DayabyZendaya.com. Zendaya will officially unveil Daya by Zendaya with surprise appearances for fans at three pop up store locations in New York, Chicago and Los Angeles on Saturday, November 5. For pop up details, new releases, updates and more, follow us on Facebook, Instagram and Twitter.

ABOUT ZENDAYA
Multi-talented actress, platinum-selling recording artist, entrepreneur, and COVERGIRL, Zendaya (Zen-DAY-ah), is quickly becoming one of her generation’s most influential rising stars. Zendaya currently stars and co-produces Disney Channel’s number one hit spy comedy “K.C. Undercover.”  Next year, she will star in her first major motion picture film “Spider-man: Homecoming,” due out in July of 2017. Signed to Republic Records, Zendaya is also currently working on the follow up to her self-titled debut album, which yielded the platinum-certified single “Replay.”

In addition to music and film, the multi-faceted artist continues to grow as a prominent figure in the fashion world.  Her ability to command a red carpet has earned her a reputation among fashion’s elite, garnering praise from the likes of Vogue, InStyle, Elle, Glamour, W Magazine, and more.  This year alone, she has graced the covers of Complex, Marie Claire, Essence, W, Cosmopolitan, and Seventeen.  Recognized among press and fans alike as a rising voice for her generation, Zendaya was also included in Ebony’s “POWER 100” and chosen as one of TIME Magazine’s “Most Influential Teens of 2015.”

What’s more, Zendaya is a burgeoning entrepreneur.

Outside of entertainment, Zendaya is committed to a bevy of philanthropic work.  She is an ambassador for Convoy of Hope, served as the Trick-or-Treat for UNICEF spokesperson last fall, and has worked with Make-a-Wish Foundation and Keep A Child Alive.

ABOUT ICONMOD
IconMod is a fully vertical, technology-driven, digital media and commerce company that conceptualizes, designs, merchandises, produces, markets, sells and distributes celebrity-branded product globally. For more information, please visit www.iconmod.com/.

n: PHILANTHROPY

Launches First-Ever Campaign With Model Elsa Hosk

The edgy contemporary brand that donates 10% of net proceeds to charity

n : PHILANTHROPY is launching its first-ever brand campaign for the Fall 2016 season. Model and philanthropist Elsa Hosk will appear in the campaign, which was shot by famed fashion photographer Adam Franzino in the heart of Los Angeles, where the brand is based.

In true charitable form, : PHILANTHROPY founder Yvonne Niami will be donating $200,000 to FAIR Girls, an anti-human-trafficking organization that prevents the exploitation of girls worldwide and a cause Hosk works closely with.

“Brands like n : PHILANTHROPY make me proud to be a model and to use my platform to do something for the world,” says Hosk. “I am so proud to be a part of what they are doing and I wish there were more brands like it. This is the future: brands taking responsibility and giving back.”

“The n : PHILANTHROPY woman stands for style, grit, and sensuality.  She doesn’t compromise on her style or her beliefs. She gives a damn about what she puts on her body and what she puts into the world,” says Niami.  “Elsa is beautiful indeed, but it was her huge heart and passion for FAIR Girls that made her the obvious choice to be the face of the brand.”

Niami partnered with creative agency JWALK to highlight n : PHILANTHROPY’s unique contemporary edge while bringing the brand into wider consciousness.

“The mission of our fall campaign collaboration with : PHILANTHROPY is to cement their unique position in the industry. They are both a fashion-forward contemporary line and committed to giving back, and this duality defines them,” says JWALK CEO and Co-Founder Doug Jacob. “In keeping with JWALK‘s dedication to counterculture content, we wanted to create a compelling, premium campaign that stays true to their identity and catapults their charitable edge into mainstream conversation.”

The n : PHILANTHROPY Fall 2016 campaign will begin to roll out nationwide this fall.

About n : PHILANTHROPY

n : PHILANTHROPY is a contemporary collection of not so basic basics, both in look and mission. The brand believes in more than just profit and understands that style becomes even more powerful when it stands for something, which is why 10% of net proceeds are donated to pediatric cancer research and animal welfare.

n : PHILANTHROPY was founded two years ago by Yvonne Niami, who left her job as a real estate developer and went on to create something that combined the two things that meant the most to her: fashion and philanthropy.  Aside from its devotion to philanthropy (hence its name), : PHILANTHROPY pushes the trend of comfort-consciousness out of its comfort zone, through garments that standout with hand distressing, dynamic deconstruction, and cutout detailing. Featuring faux fur and vegan leather, n : PHILANTHROPY exudes an unmistakable ‘laxed edge, suitable for the bed and the bar.

Prices range from $58-$350 and the collection is available at Equinox, Bloomingdales, specialty boutiques across the country, and on www.nphilanthropy.com.

Joseph Abboud

NEW YORK FASHION WEEK: MEN’S SPRING 2017 RUNWAY SHOW

DECONSTRUCTED ELEGANCE

For his Spring 2017 collection, and to kick-off New York Fashion Week: Men’s, Joseph Abboud hosted an intimate breakfast before presenting his new collection comprised of 28 looks. The season was influenced by Ernest Hemingway, giving a nod to the American voyager. A man hungry for knowledge and adventure who collects his rich, softly tailored wardrobe of linen, silk, and cotton as he explores the world, from New York and Paris, to Havana and Madrid.

“This collection was a very personal endeavor for me. Having studied at the Sorbonne, I spent my 21st birthday in Paris, and celebrated with one of my professors in a café outside of Notre Dame,” Abboud says. “As the clock struck midnight, he handed me Hemingway’s A Moveable Feast, and highlighted the passage that read: ‘If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life, it stays with you, for Paris is a moveable feast.'”

With a palette of ivory, chocolate, white, sand, flax, and tobacco, Abboud’s clothes are simultaneously tailored and informal, thus ensuring the Spring 2017 man is ready for whatever unexpected expedition might await him. Printed linen and rustic jacquards lend a bold elegance to raw, deconstructed suits and separates, which allow the textiles to take on a life of their own. These clothes are substantial—just like the men who wear them—but the fabrics have an organic, heirloom quality that exudes an anything-goes confidence and an effortless sophistication that is inherently American.

About Joseph Abboud
Since the age of sixteen, Joseph Abboud has been passionate about fashion. He started his career in menswear at Louis of Boston and later Polo Ralph Lauren. In 1987, Joseph Abboud launched his own eponymous label. Shortly after its debut, Abboud was accorded numerous honors including the distinction of being the only designer to have received the coveted Menswear Designer of the Year twice in a row (1989 & 1990) from the Council of Fashion Designers of America. Other awards and honors include The Cutty Sark Award for Most Promising Menswear Designer in 1988, the first Woolmark Award for Distinguished Fashion in 1989 and again in March of 1993, and Person of the Year award from the American Apparel & Footwear Association in 2016.

Abboud joined Tailored Brands Inc. (NYSE: TLRD) as its Chief Creative Director in December 2012. Abboud was reunited with his namesake brand in August 2013 when Tailored Brands Inc. acquired JA Holding Inc., the parent company of the celebrated American clothing brand, Joseph Abboud. Abboud re-launched his label, reestablishing the brand as a sophisticated modern-American lifestyle collection. The Joseph Abboud designer collection launched in October 2014 on Joseph Abboud.com and is now available at the Joseph Abboud Flagship Store in New York City. Follow us on Instagram and Twitter @JosephAbboud and Facebook.

The Magic of Nolcha

Image: Co-founders Arthur Mandel and Kerry Bannigan pose with celebrity Christina Milian on the red carpet during the Nolcha Shows.

When co-founders Kerry Bannigan and Arthur Mandel initially created the Nolcha Shows, the motive for its development was to create a cost effective platform for independent fashion designers to showcase their collections during New York Fashion Week. The result solidified a true fashion machine that reconstructed the industry dynamics and created a new hub for a priced-out segment of the fashion industry. Our editor-in-chief, Tiffany Tate, catches up with the founders of the Nolcha Shows on its mission, its goals and the upcoming New York Fashion Week season in September 2016.

LINGER: How has the Nolcha Shows guided aspiring independent fashion designers in overcoming the various obstacles in the fashion industry?

NOLCHA: Today, we continue on this mission providing a 360 turnkey solution supporting designers via the fashion show production preparation of press, guest lists, model selection, hair/makeup styling teams and quality production teams. We aim to help designers overcome the overwhelming situation of planning and executing a fashion show during New York Fashion Week and also provide the added benefit of media results post show to use in their marketing efforts. We definitely find ourselves providing a lot of guidance as well regarding brands preparing themselves for retail.

LINGER: Each season, Linger has witnessed the team cohesiveness of the entire Nolcha team – the unified pride of the models on the runway, the proud smiles of the fashion designers during their runway finale, to the thunderous applause from the audience. What is your advice for designers and models who wish to be a part of the Nolcha Show family?

NOLCHA: Thank you, we truly appreciate your continued support throughout the seasons! We pride ourselves on the efficient guidance and expertise that we provide our clients throughout the process, from when they are accepted to do the show until post show when we recap on the project. We seek brands who are innovative and stand out, but also marketable and relevant to the industry so that they can launch a successful brand at all levels. When we do meet with brands and models to decide to work together, we always seek very personable and professional people as we have to work together for several months. It is also important to us to have transparency at all times so that we can truly help somebody grow and work with them to overcome any of their concerns, obstacles or fears for the season.

LINGER: How the Nolcha Shows influenced the growth of a particular designer/collection?

NOLCHA: The Nolcha Shows influences a variety of brands on different levels each season, but my most recent favorite was the launch of MINAN WONG last season. The response to her brand was fantastic and she is still receiving support from media and industry today. She is returning to our runway this upcoming season and I truly believe this will see her brand go from strength to strength. She has caught the attention of the media and now would be excellent to increase her retail relationships and stockist placement.

LINGER: Outside of the Nolcha Shows, who do you feel is the designer on the rise?

NOLCHA: We love the work of Charles Youssef. He is a part of the CFDA incubator and creates beautiful womenswear.

LINGER: The Nolcha Shows continues to be one of the strongest platforms for emerging fashion talent. What can we expect this season?

NOLCHA: For the Spring/Summer 2017 season, the Nolcha Shows will be presenting over 18 apparel and accessory brands during runway shows and the Fashion Media Lounge.

The runway shows will take place September 12th at Artbeam and will showcase global designers during individual and collective runway shows. The Ones to Watch collective will present Jody Bell, Olivia B, MINAN WONG and the NY School of Design. The main runway showcase welcomes back ACID NYC and Rohitava Banerjee. Samantha Leibowitz will debut her Spring/Summer 2017 collection. Chinese designer LU YANG will present his Spring/Summer 2017 collection during an individual showcase.

The Nolcha Shows Fashion Media Lounge, taking place September 14th, 2016 at the Bryant Park Hotel, welcomes Media, bloggers and industry to connect and engage with global independent accessory designers. Designers showcasing this season include USA-based brands Michelle Pajak-Reynolds, Taylord Blu, Riley Versa, Marshelly’s, James Carletons and EL VOYAGE. The East Africa Trade and Investment Hub will be showcasing APRELLEDUANY, Ami Doshi Shah, Sammy Handmade and Mafi Mafi. British debuting brands are DELA EVA and Oysby.

Sponsors for the season include NeoGrid for Fashion, CitiBank, J.R Ewing Bourbon and Garden of Flavor.

Linger Magazine is a proud media sponsor for the Nolcha Shows Fashion Media Lounge. Be sure to follow us on our social media platforms for full event coverage:

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