MBFW RUSSIA

RUSSIAN FASHION COUNCIL SETS THE DATES FOR THE NEW SEASON

Mercedes-Benz Fashion Week Russia will take place from March 12 to March 16, 2017.

The Manege Central Exhibition Hall will feature the Fall/Winter 2017 collection runway shows by more than 50 designers from Russia, Ukraine, Belarus, Kazakhstan and other countries. Live transmission, virtual and augmented realities, Fashion Futurum international conference, Russian Art Heritage festival and vibrant street style – this spring many talented and stylish people will meet in the heart of Moscow to attend the fashion shows and events of #MBFWRussia.

Mercedes-Benz Fashion Week Russia will be opened by Kids Fashion Festival. A show by SLAVA ZAITSEV Fashion House will start the Week’s agenda of presentations and catwalk shows. Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, IGOR GULYAEV, DIMANEU, Saint-Tokyo, Artem Shumov, Lumiere Garson and many other designers will offer their presentations on the catwalks of Mercedes-Benz Fashion Week Russia.

Fashion Futurum international conference, which was successfully launched last year, will take place for the second time and will be dedicated to the innovations in fashion. Fashion Futurum 2017 will be focused mainly on the transformation that fashion industry is going through globally. World’s leading fashion experts will be speakers of the event as they will also host seminars and take part in panel discussions giving their opinions on the most pressing issues related to the new patterns of consumption, new technology, new production and educational models, new talents in fashion industry.

Anyway, Russia hasn’t yet seen an international forum of such a level, and even if a few dozen people from the audience hasn’t yet figured out but just started thinking about their perspective in fashion industry, this would be already a big win. Thus, step by step Russia will have a chance to become part of the bright fashion future, if not as a world fashion capital, then as a civilized and professional member of the international fashion community,” Kommersant business daily wrote about the first Fashion Futurum conference held in March of 2016 that was attended by Viktor Evtukhov (State Secretary and Deputy Minister of Industry and Trade of the Russian Federation), Carlo Capasa (president of Camera Nazionale della Moda Italiana), Denis Pak (Director of Department of Internal Trade, Light Industry and Consumer Market of the Russian Ministry of Industry and Trade), Eddie Mullon (Lightmetrics president, Fashion GPS founder and CEO, USA), Carl Waldekranz (CEO and co-founder of Tictail, Sweden), Sara Maino (Head of the Vogue Talents, Italy), Danilo Venturi (Dean of Polimoda, Italy), designer Denis Simachev and many others.

Each edition of MBFW Russia instantly becomes the main fashion event of the season as the leading Russian media outlets are going live from the Manege Central Exhibition Hall, top fashion websites are publishing the highlights from the runway shows, glossy magazines are making special supplements on the best designers shows of the season and Instagram features an avalanche of tens of thousands of images with the event’s official hashtag, #MBFWRussia.

Moreover, MBFW Russia is being covered by the leading international media outlets, for instance, photos of the last season were published by Vogue.com, BusinessOfFashion.com, Firstview.com, WGSN and at dozens of other websites. Leading Western media outlets also reviewed Mercedes-Benz Fashion Week Russia’s events:

“Russia is again on the fashion map”. (W Magazine)

“It is certainly a positive move on behalf of MBFW Russia to put on their main schedule the collective shows from the young designers, that showed a lot of potential in terms of pursuing fresh concepts”. (Vogue Italia)

“Mercedes-Benz Fashion Week Russia features a combination of the country’s successful and commercial designers alongside with up-and-coming talents”. (Fashionista)

The title partner of the Fashion Week is Mercedes-Benz. Follow the events taking place on the catwalks of Mercedes-Benz Fashion Week Russia globally live at www.mercedesbenzfashionweek.ru

Couture Fashion Week

Designer Ruben Campos Boasts About Canceling His Show In New York at Last Minute

In a devious and reprehensible attempt to garner press coverage, Chilean fashion designer Ruben Campos has brought negative attention and publicity to himself.

Mr. Campos recently boasted to “Las Ultimas Noticias” newspaper in Santiago that he canceled his scheduled fashion show at Couture Fashion Week New York on September 11, 2016 because he was not satisfied with the models for his show. What he neglected to mention was that he himself selected the models for his show the previous day and never expressed any dissatisfaction with them at that time. In his interview with LAN, Mr. Campos claims the models were too short, and that he requires models a minimum 1.75 meters tall (5’8”).

According to Couture Fashion Week producer Andres Aquino, all the models Mr. Campos selected were between 5’9” and 6’. “Mr. Campos also claims he fitted the models on Saturday with the dresses to be shown on Sunday. This is not true,” assures Aquino. “He did not bring the dresses to the fitting on Saturday, as is the standard procedure when preparing for an important fashion show. And if he claims to have fitted the models on Saturday, why did he do that if the models were not up to his standards? And why did he not mention his complaint to the event producer and staff during the fitting? There were more than enough models on hand during the fitting, so if some did not meet his requirements, there were plenty of alternates available.”

Mr. Campos showed an arrogant lack of professionalism with his last minute cancellation. He never had the courtesy to notify the event organizers that he was pulling out. Staff frantically tried to reach Mr. Campos for several hours when he did not show up on Sunday afternoon with the dresses to be shown on the runway. Models were waiting with their hair and makeup done, the audience was literally seated, the press was ready to cover the show with anticipation. Couture Fashion Week associate Pierre Dulanto of Moda Total, even had a special music mix prepared and cued to play during Mr. Campos’s show.

Finally, a few minutes before the show was scheduled to begin, Mr. Campos decided to contact the producer to casually say he decided not to show. Needless to say, this caused a huge number of problems. Event staff scrambled to call in some additional performers, and the Elie Esper Salon, long time Couture Fashion Week Official Hair Stylists, stepped in to show some dazzling hair creations for the audience who had been looking forward to seeing the designs of Ruben Campos. The event producer had to apologize and offer the audience access to another show and the after party as compensation, which represents a monetary hit to the event.

Mr. Campos’s complete lack of respect for the hard-working models, hair and makeup artists, event producer, audience and press is shocking. Thousands of dollars in pre-event promotion, preparation and sales efforts for Mr. Campos’s show were done by Couture Fashion Week. He seems proud of how badly he treated all the people involved, and even boasted that he has done this type of thing several times before.

By playing the diva extraordinare, Mr. Campos brought great distress to the young women dreaming of their catwalk moment. One of the models who traveled to New York for the event was extremely upset, saying “My parents flew in from California and spent lots of money on travel and hotel to see me on the runway, only to find out at the last minute that Mr. Campos decided to cancel the show.” And like her, many other models did not commit to walk in other shows because they were selected to be in Mr. Campos’s show.

Over 250 press organizations cover Couture Fashion Week, and the attending audience was around 350 people for Mr. Campos’s show. This season the event is also being covered by ZEE TV with a global reach over 1 billion viewers.

Hopefully, the experience that Couture Fashion Week had with Ruben Campos in New York will serve as a warning to other event producers and organizers who might consider working with this inconsiderate and unprofessional designer.

In the course of 24 seasons, Couture Fashion Week New York has become one of New York Fashion Week’s most prestigious events. It has presented hundreds of exceptional designers, many showing in the USA for the first time. The event includes world-class entertainment, trend-setting hair and makeup styling by industry leaders, and after parties, and it attracts fashion lovers, celebrities and VIPs from around the world.

“We are puzzled and disappointed that Ruben Campos decided not to honor his commitment to do his fashion show,” stated Aquino, producer of CFW. “Couture Fashion Week is proud of being a high quality event with 24th consecutive seasons. In this case, our great staff and crew rose to the occasion to deliver a positive experience for the audience and press. We are already gearing up for a stellar 25th season February 2017.”

SOURCE: CoutureFashionWeek.com