RUSSIAN FASHION COUNCIL SETS THE DATES FOR THE NEW SEASON
Mercedes-Benz Fashion Week Russia will take place from March 12 to March 16, 2017.
The Manege Central Exhibition Hall will feature the Fall/Winter 2017 collection runway shows by more than 50 designers from Russia, Ukraine, Belarus, Kazakhstan and other countries. Live transmission, virtual and augmented realities, Fashion Futurum international conference, Russian Art Heritage festival and vibrant street style – this spring many talented and stylish people will meet in the heart of Moscow to attend the fashion shows and events of #MBFWRussia.
Mercedes-Benz Fashion Week Russia will be opened by Kids Fashion Festival. A show by SLAVA ZAITSEV Fashion House will start the Week’s agenda of presentations and catwalk shows. Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, IGOR GULYAEV, DIMANEU, Saint-Tokyo, Artem Shumov, Lumiere Garson and many other designers will offer their presentations on the catwalks of Mercedes-Benz Fashion Week Russia.
Fashion Futurum international conference, which was successfully launched last year, will take place for the second time and will be dedicated to the innovations in fashion. Fashion Futurum 2017 will be focused mainly on the transformation that fashion industry is going through globally. World’s leading fashion experts will be speakers of the event as they will also host seminars and take part in panel discussions giving their opinions on the most pressing issues related to the new patterns of consumption, new technology, new production and educational models, new talents in fashion industry.
“Anyway, Russia hasn’t yet seen an international forum of such a level, and even if a few dozen people from the audience hasn’t yet figured out but just started thinking about their perspective in fashion industry, this would be already a big win. Thus, step by step Russia will have a chance to become part of the bright fashion future, if not as a world fashion capital, then as a civilized and professional member of the international fashion community,” Kommersant business daily wrote about the first Fashion Futurum conference held in March of 2016 that was attended by Viktor Evtukhov (State Secretary and Deputy Minister of Industry and Trade of the Russian Federation), Carlo Capasa (president of Camera Nazionale della Moda Italiana), Denis Pak (Director of Department of Internal Trade, Light Industry and Consumer Market of the Russian Ministry of Industry and Trade), Eddie Mullon (Lightmetrics president, Fashion GPS founder and CEO, USA), Carl Waldekranz (CEO and co-founder of Tictail, Sweden), Sara Maino (Head of the Vogue Talents, Italy), Danilo Venturi (Dean of Polimoda, Italy), designer Denis Simachev and many others.
Each edition of MBFW Russia instantly becomes the main fashion event of the season as the leading Russian media outlets are going live from the Manege Central Exhibition Hall, top fashion websites are publishing the highlights from the runway shows, glossy magazines are making special supplements on the best designers shows of the season and Instagram features an avalanche of tens of thousands of images with the event’s official hashtag, #MBFWRussia.
Moreover, MBFW Russia is being covered by the leading international media outlets, for instance, photos of the last season were published by Vogue.com, BusinessOfFashion.com, Firstview.com, WGSN and at dozens of other websites. Leading Western media outlets also reviewed Mercedes-Benz Fashion Week Russia’s events:
“Russia is again on the fashion map”. (W Magazine)
“It is certainly a positive move on behalf of MBFW Russia to put on their main schedule the collective shows from the young designers, that showed a lot of potential in terms of pursuing fresh concepts”. (Vogue Italia)
“Mercedes-Benz Fashion Week Russia features a combination of the country’s successful and commercial designers alongside with up-and-coming talents”. (Fashionista)
The title partner of the Fashion Week is Mercedes-Benz. Follow the events taking place on the catwalks of Mercedes-Benz Fashion Week Russia globally live at www.mercedesbenzfashionweek.ru