Nina Garcia + True Gault

Nina Garcia Partners With True Gault To Introduce First-Ever 3-D Imaging iPhone App

Makes Custom High Heels Accessible To Everyone

Revolutionary fashion-tech brand, True Gault (www.truegault.com) announces the formal launch today of its smart phone app that will forever redefine the relationship between women and their heels. True Gault has created its own proprietary patent pending fit formula by pioneering 3-D measuring that captures the biomechanics and measurements of each person’s individual feet – all via their iPhone (5 or higher). Today, Founder & CEO, Sandra Gault and her team announce that fashion and business icon, Nina Garcia (Creative Director of Marie Claire, Project Runway judge) has joined the team as an Advisor.

True Gault, not only makes gorgeous shoes that fit, but offers a quick (it only takes a few minutes!) and fun customer experience. The customer takes three pictures of each foot via the iPhone app, and the smart technology generates her unique size and a 3D model of each foot, making traditional sizing irrelevant. The result is an innovative shopping experience, and a bespoke pair of heels, made to order, delivered in less than four weeks and backed by the True Gault Fit Guarantee.

Shoppers are then empowered to “design” their shoes from a luxe selection of 20+ styles, colors, heel heights (2″ or 4″ at present) and materials: 40+ leathers, patents and fabrics (and growing). Users forego traditional sizing in exchange for a personalized individual sized shoe that fits like a glove with no pain, pressure or teetering.

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True Gault heels are handmade in Spain. Within just four weeks, a shopper will receive her custom-made heels to her doorstep. “True” to the sizing complexities of each individual foot, her new heels are guaranteed to fit properly. If not, True Gault will make the necessary adjustments until the shoes fit perfectly. Users can easily provide feedback directly via their iPhone.

After a user measures her feet once, there is no need to repeat – the True Gault app stores the metrics.  Customers can simply purchase shoes without ever having to select size, and the possibilities are endless! Styles are stored digitally within the True Gault system and favorites will never be discontinued no matter the season.

True Gault Advisor Nina Garcia commented, “What makes me so excited about True Gault is that not only am I a shoe lover, but I have always been a promoter of technology. True Gault is a rare combination that strikes the perfect balance between tech and fashion, solving a widely known problem for the consumer and the industry as a whole.”

Founded by tech visionary and a self-proclaimed ‘geek in high heels,’ Founder and CEO Sandra Gault has over 20 years of experience building businesses, and specifically honed her skills in imaging technology with Kodak and IBM. “I was baffled by the notion that women everywhere simply accept that looking great in high heels means discomfort,” remarked Gault. “With our technology and market model, we’re reinventing the bespoke experience. Each pair of shoes is one-of-a-kind, just like the shopper herself.”

True Gault is built on a direct to consumer business model. Attracting attention in the tech community, it has been accepted as 1 of 8 companies selected annually to the ultra-esteemed Google Accelerated Growth Program, an incubator program for selected startups. Past Google “incubated” companies include the likes of Warby Parker, Casper and Dollar Shave Club. True Gault has been in soft launch phase since December 2016, having already identified proof of concept with over 1,000+ pairs sold to date. Through predictive data, the company is able to analyze customer information and thus get ‘smarter’ as it grows.

Personalized shoes range between $250-$350. True Gault proudly guarantees an exceptional, unparalleled fit for unmatched comfort and style that is authentic to – and ultimately created by – the shopper herself.

NYFW Launch Party

Celebrate the launch of the Fashion Mingle Network at their favorite New York Fashion Week hotel.

The team at Fashion Mingle have spent two years building a network exclusively for fashion industry professionals and now it is time to celebrate!

If you’re working at New York Fashion Week as a hair stylist, makeup artist, model, designer, photographer, videographer or publicist, come by to network with the industry professionals who work behind-the-scenes to make New York Fashion Week happen.

You’ll also enjoy an exclusive Mingle Martini that will be concocted ON SITE! The Fashion Mingle is working with the bartenders to come up with the perfect Mingle Martini that matches the color of their logo and tastes FABULOUS. So be sure to join the industry professionals in the fun.

Tickets are $15 Early Bird, $20 in advance, and $25 at the door.
Tickets: Click here *Each ticket comes with a complimentary Mingle Martini and the first 50 Early Bird tickets sold will be guaranteed a swag from our sponsors! All other tickets will receive a swag bag as supplies last. Hosted by: Fashion Mingle

 

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Want to stay in the coolest boutique hotel in NYC during Fashion Week? Click the link below to get our exclusive 15% promotion for ROW NYC. Enter the offer code ROW DEAL in the offers section on their site to book this. Click here

ROW NYC
700 8th Ave
New York, NY 10036

Linger Magazine is a proud media sponsor for Fashion Mingle’s Network NYFW Launch Party. Be sure to follow us on our social media platforms:

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Erin Robertson

Rue La La Teams Up with Erin Robertson, Winner of ‘Project Runway’ Season 15

Boston-based brand and designer bring winning style to 16M members through curated boutique

Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, taps Erin Robertson, winner of Project Runway Season 15 to curate and model for a boutique comprised of her style selections.

The online boutique launches today, Monday, April 17, at 11AM. Products were handpicked by the designer and are bold in every sense of the word. Think: sequins, bright colors, and feminine details. Both women’s clothing and edgy accessories are featured in the event.

“It’s hard to say what I love most about Rue La La! Super-fun handbags, sassy heels and classy clothes…not to mention the custom set they painted just for me,” said Erin Robertson, Designer.

Rue Now™ (Rue La La’s editorial site) conversed with the designer on all things “Project Runway,” sustainable fashion, and her next big thing. The interview goes live in tandem with her boutique.

“Erin is cool – plain and simple! From the makeup choices to fashion selects to set creation, each step of the collaboration was vibrant and lively,” said John Camilleri, Executive Creative Director, Rue La La.

The brand’s in-house studio creative team produced a hand-painted banana-themed backdrop for the shots. The bubbly and playful design mimicked her personality and approach to the shoot. “She exudes confidence – which is everything our brand embodies. Perfect fit!” said Camilleri.

The boutique will be open on RueLaLa.com until April 19 at 11AM.

Erin Robertson winner of “Project Runway” Season 15 (PRNewsfoto/Rue La La)

About Rue La La
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper.  Each day, Rue La La members discover the most desired men’s, women’s, and children’s apparel and accessories; home décor and accents; and exclusive destinations and experiences.  Rue La La’s engaging approach to retail has brought theater and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its members daily.  Rue La La is ranked #8 on Internet Retailer’s 2016 Mobile 500 List. Visit us at www.ruelala.com.

May 2015 Print Issue is out!

Linger Magazine celebrates 5th Anniversary with Ryan Serhant

Million Dollar Listing New York star to be featured on cover of annual celebratory print issue

The third edition of Linger Magazine’s celebratory publication, The Confetti Issue, will feature Ryan Serhant, star of Bravo TV’s Million Dollar Listing New York and new movie, While We’re Young. “I am ecstatic to have Ryan Serhant on the cover of The Confetti Issue!” shared Tiffany Tate, founder and editor-in-chief of Linger Magazine. “We are excited to celebrate 5 years of success as an independent fashion publication. Ryan has so much to celebrate as well. We look forward to sharing his new endeavors with our readers.”

Other features in the magazine include the launch of a new beauty brand, a review of a new skin care collection, profile of a new fine jewelry collection, fashion event coverage, interview with emerging fashion designers launching couture collections, as well as Avant Garde editorial spreads that provide a unique view on fashion.

The 2015 Confetti Issue is available at http://lingermagazine.com/the-confetti-issue/