MBFW RUSSIA

RUSSIAN FASHION COUNCIL SETS THE DATES FOR THE NEW SEASON

Mercedes-Benz Fashion Week Russia will take place from March 12 to March 16, 2017.

The Manege Central Exhibition Hall will feature the Fall/Winter 2017 collection runway shows by more than 50 designers from Russia, Ukraine, Belarus, Kazakhstan and other countries. Live transmission, virtual and augmented realities, Fashion Futurum international conference, Russian Art Heritage festival and vibrant street style – this spring many talented and stylish people will meet in the heart of Moscow to attend the fashion shows and events of #MBFWRussia.

Mercedes-Benz Fashion Week Russia will be opened by Kids Fashion Festival. A show by SLAVA ZAITSEV Fashion House will start the Week’s agenda of presentations and catwalk shows. Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, IGOR GULYAEV, DIMANEU, Saint-Tokyo, Artem Shumov, Lumiere Garson and many other designers will offer their presentations on the catwalks of Mercedes-Benz Fashion Week Russia.

Fashion Futurum international conference, which was successfully launched last year, will take place for the second time and will be dedicated to the innovations in fashion. Fashion Futurum 2017 will be focused mainly on the transformation that fashion industry is going through globally. World’s leading fashion experts will be speakers of the event as they will also host seminars and take part in panel discussions giving their opinions on the most pressing issues related to the new patterns of consumption, new technology, new production and educational models, new talents in fashion industry.

Anyway, Russia hasn’t yet seen an international forum of such a level, and even if a few dozen people from the audience hasn’t yet figured out but just started thinking about their perspective in fashion industry, this would be already a big win. Thus, step by step Russia will have a chance to become part of the bright fashion future, if not as a world fashion capital, then as a civilized and professional member of the international fashion community,” Kommersant business daily wrote about the first Fashion Futurum conference held in March of 2016 that was attended by Viktor Evtukhov (State Secretary and Deputy Minister of Industry and Trade of the Russian Federation), Carlo Capasa (president of Camera Nazionale della Moda Italiana), Denis Pak (Director of Department of Internal Trade, Light Industry and Consumer Market of the Russian Ministry of Industry and Trade), Eddie Mullon (Lightmetrics president, Fashion GPS founder and CEO, USA), Carl Waldekranz (CEO and co-founder of Tictail, Sweden), Sara Maino (Head of the Vogue Talents, Italy), Danilo Venturi (Dean of Polimoda, Italy), designer Denis Simachev and many others.

Each edition of MBFW Russia instantly becomes the main fashion event of the season as the leading Russian media outlets are going live from the Manege Central Exhibition Hall, top fashion websites are publishing the highlights from the runway shows, glossy magazines are making special supplements on the best designers shows of the season and Instagram features an avalanche of tens of thousands of images with the event’s official hashtag, #MBFWRussia.

Moreover, MBFW Russia is being covered by the leading international media outlets, for instance, photos of the last season were published by Vogue.com, BusinessOfFashion.com, Firstview.com, WGSN and at dozens of other websites. Leading Western media outlets also reviewed Mercedes-Benz Fashion Week Russia’s events:

“Russia is again on the fashion map”. (W Magazine)

“It is certainly a positive move on behalf of MBFW Russia to put on their main schedule the collective shows from the young designers, that showed a lot of potential in terms of pursuing fresh concepts”. (Vogue Italia)

“Mercedes-Benz Fashion Week Russia features a combination of the country’s successful and commercial designers alongside with up-and-coming talents”. (Fashionista)

The title partner of the Fashion Week is Mercedes-Benz. Follow the events taking place on the catwalks of Mercedes-Benz Fashion Week Russia globally live at www.mercedesbenzfashionweek.ru

The Magic of Nolcha

Image: Co-founders Arthur Mandel and Kerry Bannigan pose with celebrity Christina Milian on the red carpet during the Nolcha Shows.

When co-founders Kerry Bannigan and Arthur Mandel initially created the Nolcha Shows, the motive for its development was to create a cost effective platform for independent fashion designers to showcase their collections during New York Fashion Week. The result solidified a true fashion machine that reconstructed the industry dynamics and created a new hub for a priced-out segment of the fashion industry. Our editor-in-chief, Tiffany Tate, catches up with the founders of the Nolcha Shows on its mission, its goals and the upcoming New York Fashion Week season in September 2016.

LINGER: How has the Nolcha Shows guided aspiring independent fashion designers in overcoming the various obstacles in the fashion industry?

NOLCHA: Today, we continue on this mission providing a 360 turnkey solution supporting designers via the fashion show production preparation of press, guest lists, model selection, hair/makeup styling teams and quality production teams. We aim to help designers overcome the overwhelming situation of planning and executing a fashion show during New York Fashion Week and also provide the added benefit of media results post show to use in their marketing efforts. We definitely find ourselves providing a lot of guidance as well regarding brands preparing themselves for retail.

LINGER: Each season, Linger has witnessed the team cohesiveness of the entire Nolcha team – the unified pride of the models on the runway, the proud smiles of the fashion designers during their runway finale, to the thunderous applause from the audience. What is your advice for designers and models who wish to be a part of the Nolcha Show family?

NOLCHA: Thank you, we truly appreciate your continued support throughout the seasons! We pride ourselves on the efficient guidance and expertise that we provide our clients throughout the process, from when they are accepted to do the show until post show when we recap on the project. We seek brands who are innovative and stand out, but also marketable and relevant to the industry so that they can launch a successful brand at all levels. When we do meet with brands and models to decide to work together, we always seek very personable and professional people as we have to work together for several months. It is also important to us to have transparency at all times so that we can truly help somebody grow and work with them to overcome any of their concerns, obstacles or fears for the season.

LINGER: How the Nolcha Shows influenced the growth of a particular designer/collection?

NOLCHA: The Nolcha Shows influences a variety of brands on different levels each season, but my most recent favorite was the launch of MINAN WONG last season. The response to her brand was fantastic and she is still receiving support from media and industry today. She is returning to our runway this upcoming season and I truly believe this will see her brand go from strength to strength. She has caught the attention of the media and now would be excellent to increase her retail relationships and stockist placement.

LINGER: Outside of the Nolcha Shows, who do you feel is the designer on the rise?

NOLCHA: We love the work of Charles Youssef. He is a part of the CFDA incubator and creates beautiful womenswear.

LINGER: The Nolcha Shows continues to be one of the strongest platforms for emerging fashion talent. What can we expect this season?

NOLCHA: For the Spring/Summer 2017 season, the Nolcha Shows will be presenting over 18 apparel and accessory brands during runway shows and the Fashion Media Lounge.

The runway shows will take place September 12th at Artbeam and will showcase global designers during individual and collective runway shows. The Ones to Watch collective will present Jody Bell, Olivia B, MINAN WONG and the NY School of Design. The main runway showcase welcomes back ACID NYC and Rohitava Banerjee. Samantha Leibowitz will debut her Spring/Summer 2017 collection. Chinese designer LU YANG will present his Spring/Summer 2017 collection during an individual showcase.

The Nolcha Shows Fashion Media Lounge, taking place September 14th, 2016 at the Bryant Park Hotel, welcomes Media, bloggers and industry to connect and engage with global independent accessory designers. Designers showcasing this season include USA-based brands Michelle Pajak-Reynolds, Taylord Blu, Riley Versa, Marshelly’s, James Carletons and EL VOYAGE. The East Africa Trade and Investment Hub will be showcasing APRELLEDUANY, Ami Doshi Shah, Sammy Handmade and Mafi Mafi. British debuting brands are DELA EVA and Oysby.

Sponsors for the season include NeoGrid for Fashion, CitiBank, J.R Ewing Bourbon and Garden of Flavor.

Linger Magazine is a proud media sponsor for the Nolcha Shows Fashion Media Lounge. Be sure to follow us on our social media platforms for full event coverage:

YouTube | Twitter | Instagram| Periscope

AMCONYC Fashion Week

Fall|Winter 2016 Season

Sponsored by Dunkin’ Donuts

Designers: KUR Collection, Kreyol, KATE, Eva Michelle Designs, House of Peter, Ane Amour and OBDEC


AMCONYC Fashion Week sponsored by Dunkin’ Donuts came to a close on Thursday, February 18th, 2016 after they welcomed over 2,000 guests throughout the seven emerging designer showcases at Studio 450. Adding to the ‘wow’ factor of a seamless production, Aveda and Make-Up Pro were the backstage sponsors.

AMCONYC had a very successful season not only doubling their projections, but exceeding them to over 4 million impressions. A selection of the industry’s top editors, bloggers, fashion pundits and celebs filled the seats during AMCONYC Fashion Week that included Cosmopolitan Magazine, Seventeen Magazine, GQ Insider, Nylon Magazine, Latina Magazine’s fashion director, Ebby Antigue, InStyle, People Style Watch, New York Examiner, and top talent including DJ Xenia Ghalli, Hayley Orrantia, Tashiana Johnson, Niki Kloss, among many others leaving the shows vividly impressed.

Dunkin’ Donuts showcased their newest espresso beverage, the Caramel Macchiato, in addition to their lattes and cappuccinos at the onsite cafe and Media Lounge. Attendees, models, and staff were also treated to Dunkin’ Donuts’ outrageously delicious Fudge Croissant Donut.

“Our vision is to nurture the future of fashion and foster emerging designers by offering the opportunity to reveal their unique designs and one-of-a-kind pieces,” says Adriana Quaranto, founder of AMCONYC. “As a former designer myself, I can relate and understand every aspect and concern the designers have. That’s what sets us apart. We don’t believe in providing just a showcase; AMCONYC believes in working with emerging and independent designers to build the foundation of their brands and the future of fashion.”

“Dunkin’ Donuts is recognized for offering innovative, high-quality coffees and espresso-based beverages that keep people running any time of day,” shared Tara Sexton, beverage brand manager at Dunkin’ Donuts. “AMCONYC Fashion Week was all about showcasing the future of fashion and hot new looks, and we were proud to be able to shine the spotlight on our brand’s new ‘layered look,’ of Caramel Macchiato, and to keep AMCONYC’s guests, staff and models running throughout the week.”

Available hot or iced, Dunkin’ Donuts’ Caramel Macchiato is a handcrafted, layered espresso beverage. Two shots of Dunkin’ Donuts freshly brewed, rich espresso is poured over steamed milk swirled with sweet caramel flavor. Available at participating Dunkin’ Donuts’ restaurants nationwide, a Macchiato can be customized with any of Dunkin’ Donuts sweetened coffee flavor swirls.

AMCONYC is at the helm of the revolutionizing of NYFW. With the recognition of Made In NY, AMCONYC which has been introduced as the premier platform that focuses on emerging designers, catering to the needs of the industry and creating a full experience to connect designers to their audience. For more information or designer profiles, visit www.amconyc.com.

About AMCONYC

AMCONYC, New York’s premier event production company, provides a national platform to discover emerging fashion designers. As a leading fashion event company, AMCONYC provides the next generation of revolutionary talent exclusive access to fashion business experts, industry leaders and influencers. With a global audience filled with press, buyers, consumers and stylists, AMCONYC gives emerging designers the platform to get recognized by industry insiders and consumers, and has a track record that elevates their professional profiles through unique and exclusive opportunities.

About Dunkin’ Donuts

Founded in 1950, Dunkin’ Donuts is America’s favorite all-day, everyday stop for coffee and baked goods. Dunkin’ Donuts is a market leader in the hot regular/decaf/flavored coffee, iced coffee, donut, bagel and muffin categories. Dunkin’ Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for nine years running. The company has more than 11,700 restaurants in 43 countries worldwide. Based in Canton, Mass., Dunkin’ Donuts is part of the Dunkin’ Brands Group, Inc. (Nasdaq: DNKN) family of companies.