Runway Rogue Cosmetics

90’s Supermodel Launches “Runway Rogue” Cosmetics Line

Introducing Patricia Hartmann’s high performance lip products focused on the Attitude of Beauty

Runway Rogue, is the creative vision of 90’s supermodel and cover girl Patricia Hartmann, which comes to life on December 8, 2016 at www.RunwayRoguebeauty.com. Personally designing the products and selecting their beneficial ingredients, each product and each color has a unique story inspired by Patricia’s modeling career walking the runways of Paris, New York and Milan with the other top models of the original “Supermodel” era.

Patricia Hartmann was a featured cover girl in the top beauty and fashion magazines, had many prestigious ad campaigns for the fashion world’s iconic designers, and experienced the transforming artistry in the makeup chair of the world’s elite makeup artists. Patricia often was asked, which aspect of being a successful supermodel she loved the most. The travel to exotic locations? The gorgeous fashion? Her answer: “Yes, I loved all those things, but my favorite aspect of modeling remains the same as it was when I was a little girl: I simply love the makeup.” This passion for the transforming artistry of makeup and her unique experiences from the original “Supermodel” era infuse the DNA of her Runway Rogue cosmetics line.

Patricia Hartmann's Vogue Cover (PRNewsFoto/Runway Rogue)

Patricia Hartmann’s Vogue Cover (PRNewsFoto/Runway Rogue)

Well known for her photogenic pout, Patricia Hartmann, launches Runway Rogue with a carefully crafted limited edition collection of creamy lipstick bullets (in matte and satin finishes), rich glosses and extreme long wear pencils. The textures range from matte to satin to glossy. The colors include brights, bolds and sheers.

Beneficial Ingredients: All lipsticks and lip glosses are paraben-free, talc-free, sulfate-free, gluten-free and use only non-comedogenic ingredients. The formulas contain hydrating oils (Jojoba, Safflower) and extracts (Green and White Tea, Chamomile), as well as Aloe Vera and Vitamin E to keep lips supple and soft. All products are cruelty free.

Asked about her concept for Runway Rogue, Patricia Hartmann stated “I see makeup as a gateway to experimentation, creative expression, and confidence to pursue the life you want to live. The life you dreamed of when you were three years old. The life you still dream of today, and actively create in every moment.” She went on to add “I started Runway Rogue to open the floodgates of passionate playfulness to women and men around the world.

Our mission is to provide high-performance cosmetics, and since my passion for lip products has never waned, I decided to begin this journey by creating gorgeous shades in different textures, so you can refine and experiment with your personal Attitude of Beauty.”

On December 8th, Runway Rogue will launch at www.RunwayRoguebeauty.com and anyone who makes a purchase between 12:01 am PST and 11:59:59 p.m. PST on December 8th will be entered to win a $100 eGift card. The eGift card giveaway will be followed by six days of Attitude of Beauty focused product giveaways as Runway Rogue celebrates the Grand Opening.

Beauty Bar Series

ittsē

Fall in love with your make-up all over again! ittsē is a cutting edge, San Francisco company revolutionizing the way you buy and interact with cosmetics. ittsē optimizes cosmetic organization both at home, and on-the-go in the most chic and fashionable way. The department store quality products are sold in a conveniently packaged, pan-only, refill format allowing you to skip the hassle and mess of de-potting in order to create a truly customized collection. Why pay a premium for the convenience of a pre-fab multi-product kit only to use some of the products when you can design your own custom collections and love everything about it?

cheek-color---shabby-chic

First step, The Palette: Finished with a luxe and supple, easy-to-clean fabric and edged with gold stitching, choose from an assortment of the season’s hottest color trends. Each palette is equipped with a large mirror and an innovative dust-shield to keep your palette tidy and your reflection stunning. Specifically designed with one magnetic compartment, you can mix and match products and colors to truly customize your palette.

Second step, Curate your own Collection: Choose from over 100 velvety, vivid, pressed shadows, brow and complexion products, group them together to make your daytime-chic to nighttime-glam transition effortless and fashionable. ittsē also offers an assortment of expertly curated, full-palette collections for convenient shopping that can evolve as your ittsē collection continues to grow. Get a palette in each color to eliminate clutter and stay elegantly organized without breaking the bank.

packaging open

ittsē is the ideal product line for a seasoned artist or makeup novice, completely personalizing your cosmetic experience. ittsē products minimize waste, are always paraben free and are never tested on animals. The ittsē palette was designed to be both portable and comfortable in the palm of your hand during application.

All Eye Shadows, Matte Shadows and Brow Powders are pressed in a 27mm round pan and weigh approximately 2 grams, and priced from $6.99 to $7.99.

Complexion products (Cheek Color, Bronze, Illuminate and Mattify) are pressed in a 37mm round pan and weigh approximately 3.5 grams and are priced at $8.99.

All refill pans are packaged in a reusable, crystal clear, plastic clamshell and tucked into a charmingly decorated, soft-touch, cardboard sleeve adorned with gold foil.

The Palette is offered in three fashion-forward colors: Black Iris, Downtown Grey and Crisp White, and packaged in a protective, soft-touch unit carton embellished with iconic ittsē illustrations. The Palette is priced at $21.99.

packaging

ittsē’s product line was created in 2014 by two San Francisco Bay Area women, both with extensive experience in cosmetic product development and years of directing manufacturing processes for luxury cosmetic brands. From this unique perspective of the beauty industry, the customizable and interactive experience that ittsē offers was brought to life.

To find out more, check out  www.ittse.com today!