Daya by Zendaya

Zendaya Launches Daya by Zendaya

Multi-Talented Actress & Recording Artist Debuts Women’s Clothing & Shoe Line Featuring Unisex Pieces, Sizes 0-22

First Ever Direct-to-Consumer Celebrity Fashion Brand Launches with E-Commerce Site

Today, multi-talented actress and recording artist Zendaya officially unveiled Daya by Zendaya, the first ever direct-to-consumer celebrity fashion line with the power of an e-commerce website, www.dayabyzendaya.com. Daya by Zendaya is inspired by Zendaya’s own journey and represents all aspects of her life – who she is in front of the cameras and at home.

Daya by Zendaya is a true reflection of me and my crazy life. One moment I’m Michael Kors’ date to the Met Gala…the next moment I’m in joggers, grocery shopping and arguing with my niece about what quinoa is… you’ll see it all,” said Zendaya.

From flattering silhouettes to classic yet contemporary pieces to sophisticated streetwear, Daya by Zendaya provides versatility for work and play. The women’s collection celebrates gender fluidity and elegant androgyny with transitional, unisex pieces and embraces all body types with extended sizing (0-22). In addition to a diverse shoe collection, wardrobe staples such as tank tops, bomber jackets, body suits, dresses, blazers and coats offer consumers the opportunity to dress for virtually every occasion, with prices ranging from $18 to $158.

Zendaya has partnered with IconMod LLC, a fully vertical, digital commerce and media company, to build the cutting edge dayabyzendaya.com platform. This direct-to-consumer platform allows Zendaya to deliver stunning, high quality fashion at accessible prices directly to her fans and fashion consumers. All of this can be accessed via the dayabyzendaya.com website.

You can view the collection by visiting www.DayabyZendaya.com. Zendaya will officially unveil Daya by Zendaya with surprise appearances for fans at three pop up store locations in New York, Chicago and Los Angeles on Saturday, November 5. For pop up details, new releases, updates and more, follow us on Facebook, Instagram and Twitter.

ABOUT ZENDAYA
Multi-talented actress, platinum-selling recording artist, entrepreneur, and COVERGIRL, Zendaya (Zen-DAY-ah), is quickly becoming one of her generation’s most influential rising stars. Zendaya currently stars and co-produces Disney Channel’s number one hit spy comedy “K.C. Undercover.”  Next year, she will star in her first major motion picture film “Spider-man: Homecoming,” due out in July of 2017. Signed to Republic Records, Zendaya is also currently working on the follow up to her self-titled debut album, which yielded the platinum-certified single “Replay.”

In addition to music and film, the multi-faceted artist continues to grow as a prominent figure in the fashion world.  Her ability to command a red carpet has earned her a reputation among fashion’s elite, garnering praise from the likes of Vogue, InStyle, Elle, Glamour, W Magazine, and more.  This year alone, she has graced the covers of Complex, Marie Claire, Essence, W, Cosmopolitan, and Seventeen.  Recognized among press and fans alike as a rising voice for her generation, Zendaya was also included in Ebony’s “POWER 100” and chosen as one of TIME Magazine’s “Most Influential Teens of 2015.”

What’s more, Zendaya is a burgeoning entrepreneur.

Outside of entertainment, Zendaya is committed to a bevy of philanthropic work.  She is an ambassador for Convoy of Hope, served as the Trick-or-Treat for UNICEF spokesperson last fall, and has worked with Make-a-Wish Foundation and Keep A Child Alive.

ABOUT ICONMOD
IconMod is a fully vertical, technology-driven, digital media and commerce company that conceptualizes, designs, merchandises, produces, markets, sells and distributes celebrity-branded product globally. For more information, please visit www.iconmod.com/.

n: PHILANTHROPY

Launches First-Ever Campaign With Model Elsa Hosk

The edgy contemporary brand that donates 10% of net proceeds to charity

n : PHILANTHROPY is launching its first-ever brand campaign for the Fall 2016 season. Model and philanthropist Elsa Hosk will appear in the campaign, which was shot by famed fashion photographer Adam Franzino in the heart of Los Angeles, where the brand is based.

In true charitable form, : PHILANTHROPY founder Yvonne Niami will be donating $200,000 to FAIR Girls, an anti-human-trafficking organization that prevents the exploitation of girls worldwide and a cause Hosk works closely with.

“Brands like n : PHILANTHROPY make me proud to be a model and to use my platform to do something for the world,” says Hosk. “I am so proud to be a part of what they are doing and I wish there were more brands like it. This is the future: brands taking responsibility and giving back.”

“The n : PHILANTHROPY woman stands for style, grit, and sensuality.  She doesn’t compromise on her style or her beliefs. She gives a damn about what she puts on her body and what she puts into the world,” says Niami.  “Elsa is beautiful indeed, but it was her huge heart and passion for FAIR Girls that made her the obvious choice to be the face of the brand.”

Niami partnered with creative agency JWALK to highlight n : PHILANTHROPY’s unique contemporary edge while bringing the brand into wider consciousness.

“The mission of our fall campaign collaboration with : PHILANTHROPY is to cement their unique position in the industry. They are both a fashion-forward contemporary line and committed to giving back, and this duality defines them,” says JWALK CEO and Co-Founder Doug Jacob. “In keeping with JWALK‘s dedication to counterculture content, we wanted to create a compelling, premium campaign that stays true to their identity and catapults their charitable edge into mainstream conversation.”

The n : PHILANTHROPY Fall 2016 campaign will begin to roll out nationwide this fall.

About n : PHILANTHROPY

n : PHILANTHROPY is a contemporary collection of not so basic basics, both in look and mission. The brand believes in more than just profit and understands that style becomes even more powerful when it stands for something, which is why 10% of net proceeds are donated to pediatric cancer research and animal welfare.

n : PHILANTHROPY was founded two years ago by Yvonne Niami, who left her job as a real estate developer and went on to create something that combined the two things that meant the most to her: fashion and philanthropy.  Aside from its devotion to philanthropy (hence its name), : PHILANTHROPY pushes the trend of comfort-consciousness out of its comfort zone, through garments that standout with hand distressing, dynamic deconstruction, and cutout detailing. Featuring faux fur and vegan leather, n : PHILANTHROPY exudes an unmistakable ‘laxed edge, suitable for the bed and the bar.

Prices range from $58-$350 and the collection is available at Equinox, Bloomingdales, specialty boutiques across the country, and on www.nphilanthropy.com.