Who won #beauty20 LA?

The first consumer choice awards in LA: #beauty20

At the stylish London West Hollywood Hotel

On November 3 at the INNOCOS Digital event, beauty executives shared speeches. Jennifer Tidy from MODIFACE shared a presentation on augmented reality, Sourabh Sharma spoke on the influencer marketing, whilst Trina Albus from Magenta Agency discussed beauty brand and blogger collaborations.

The #beauty20 Awards were created to benchmark the companies who are the most successful in connecting with consumers through digital technology and social media.

The INNOCOS team selected 10 of the most popular digital marketing platforms as categories of the awards and over 300 award entries were received. With much deliberation and critical review, our team of judges (beauty bloggers), selected the top five brands from each of the 10 categories.

After collecting the results, we gave consumers 20 days to vote for their favorite beauty brand online. Close to 8.000 votes were received and below are the results with the winners:

Bath & Body Works

Laura Mercier Cosmetics

Mary Kay

wet n wild Beauty

Mary Kay

Mary Kay Mobile Virtual Makeover


Urban Decay

Hum Nutrition

H2O+ Beauty

H2O+ Beauty  is a big winner in the category ‘Best Beauty Brand Online’ which encompasses all social media channels including brand website, a big congratulations from the INNOCOS team and judges! To present the awards INNOCOS invited a celebrity host: Rebecca Black. It was a great experience to meet Rebecca in person, so graceful, charming and poised. Rebecca Black’s new single, “The Great Divide,” has been streamed over 1 million times on Spotify and has close to 2 million views and listens on Chill Nation. In less than two months, Rebecca’s music video for her now hit single, has reached over 3 million views. What an honor having hear as the #beauty20 Host! To find out more about Rebecca Black and stay updated on her new music, follow her on – Instagram, Twitter or YouTube

Mary Kay has reached a record in the number of followers they have been able to activate to vote for them – for the fourth year (!) . The winning categories this year: Pinterest, YouTube and Mobile App. Mary Kay describes themselves as a brand that pursuing beauty and confidence daily and it translates as it received the highest number of customers votes this year.

One of the most popular categories each year is ‘Best Beauty Startup’, which generates the most nominations and the majority of votes this year went to HUM Nutrition who’s 5 words or less acceptance speech was: “Beauty starts from within”. The company creates and sells supplements and also provides a platform which connects consumers to nutrition experts.

Instagram stays as one of the most popular channels in the beauty industry and well done wet n wild Beauty who received most of the votes in this category! The award was presented by Joey Maalouf, Hair Stylist/ Makeup Artist/ Co-Founder & Creative Director: @TheGlamApp & @_ishbeauty. The Glam App also provided stylists at the event for the hair styling and makeup touch ups.

Special attention must also go to Urban Decay, winning a new category this year; ‘Best Snapchat’. Snapchat very fast has become one of the beauty industry’s leading voices.

The winners, in addition to recognition from their customers, received a beautiful custom made trophy, which has been made in the shape of the letter C to symbolize Customer, Consumer or Care,” which describes the nature of digital marketing.

“The #beauty20 Awards is an opportunity for the beauty industry to see which brands are staying closely in touch with their customers” says Irina Kremin, the founder of the INNOCOS events – and we would like to thank you our Lead Sponsor, MODIFACE, our beauty give-away bags sponsor Identipak and a conference agency Gina Wade Creative to helping us to make this event happened.

For those who couldn’t attend the awards ceremony this year, we will be featuring photos and videos from the event in our December 2016 issue so stay tuned, follow the hashtag #beauty20 and hopefully you will be able to join us next year.

Once again, thank you so much for being part of this year’s fantastic event and congratulations to everyone who was shortlisted and won as that is a massive achievement in itself, and of course to all of you that were crowned the beauty heroes of 2016!

Linger Magazine is a proud media sponsor for the #beauty20 Awards. Join us at INNOCOS 2017 events in Dubai and Lisbon.  Be sure to follow us on our social media platforms for more updates.:

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