Image: Co-founders Arthur Mandel and Kerry Bannigan pose with celebrity Christina Milian on the red carpet during the Nolcha Shows.
When co-founders Kerry Bannigan and Arthur Mandel initially created the Nolcha Shows, the motive for its development was to create a cost effective platform for independent fashion designers to showcase their collections during New York Fashion Week. The result solidified a true fashion machine that reconstructed the industry dynamics and created a new hub for a priced-out segment of the fashion industry. Our editor-in-chief, Tiffany Tate, catches up with the founders of the Nolcha Shows on its mission, its goals and the upcoming New York Fashion Week season in September 2016.
LINGER: How has the Nolcha Shows guided aspiring independent fashion designers in overcoming the various obstacles in the fashion industry?
NOLCHA: Today, we continue on this mission providing a 360 turnkey solution supporting designers via the fashion show production preparation of press, guest lists, model selection, hair/makeup styling teams and quality production teams. We aim to help designers overcome the overwhelming situation of planning and executing a fashion show during New York Fashion Week and also provide the added benefit of media results post show to use in their marketing efforts. We definitely find ourselves providing a lot of guidance as well regarding brands preparing themselves for retail.
LINGER: Each season, Linger has witnessed the team cohesiveness of the entire Nolcha team – the unified pride of the models on the runway, the proud smiles of the fashion designers during their runway finale, to the thunderous applause from the audience. What is your advice for designers and models who wish to be a part of the Nolcha Show family?
NOLCHA: Thank you, we truly appreciate your continued support throughout the seasons! We pride ourselves on the efficient guidance and expertise that we provide our clients throughout the process, from when they are accepted to do the show until post show when we recap on the project. We seek brands who are innovative and stand out, but also marketable and relevant to the industry so that they can launch a successful brand at all levels. When we do meet with brands and models to decide to work together, we always seek very personable and professional people as we have to work together for several months. It is also important to us to have transparency at all times so that we can truly help somebody grow and work with them to overcome any of their concerns, obstacles or fears for the season.
LINGER: How the Nolcha Shows influenced the growth of a particular designer/collection?
NOLCHA: The Nolcha Shows influences a variety of brands on different levels each season, but my most recent favorite was the launch of MINAN WONG last season. The response to her brand was fantastic and she is still receiving support from media and industry today. She is returning to our runway this upcoming season and I truly believe this will see her brand go from strength to strength. She has caught the attention of the media and now would be excellent to increase her retail relationships and stockist placement.
LINGER: Outside of the Nolcha Shows, who do you feel is the designer on the rise?
NOLCHA: We love the work of Charles Youssef. He is a part of the CFDA incubator and creates beautiful womenswear.
LINGER: The Nolcha Shows continues to be one of the strongest platforms for emerging fashion talent. What can we expect this season?
NOLCHA: For the Spring/Summer 2017 season, the Nolcha Shows will be presenting over 18 apparel and accessory brands during runway shows and the Fashion Media Lounge.
The runway shows will take place September 12th at Artbeam and will showcase global designers during individual and collective runway shows. The Ones to Watch collective will present Jody Bell, Olivia B, MINAN WONG and the NY School of Design. The main runway showcase welcomes back ACID NYC and Rohitava Banerjee. Samantha Leibowitz will debut her Spring/Summer 2017 collection. Chinese designer LU YANG will present his Spring/Summer 2017 collection during an individual showcase.
The Nolcha Shows Fashion Media Lounge, taking place September 14th, 2016 at the Bryant Park Hotel, welcomes Media, bloggers and industry to connect and engage with global independent accessory designers. Designers showcasing this season include USA-based brands Michelle Pajak-Reynolds, Taylord Blu, Riley Versa, Marshelly’s, James Carletons and EL VOYAGE. The East Africa Trade and Investment Hub will be showcasing APRELLEDUANY, Ami Doshi Shah, Sammy Handmade and Mafi Mafi. British debuting brands are DELA EVA and Oysby.
Sponsors for the season include NeoGrid for Fashion, CitiBank, J.R Ewing Bourbon and Garden of Flavor.
Linger Magazine is a proud media sponsor for the Nolcha Shows Fashion Media Lounge. Be sure to follow us on our social media platforms for full event coverage: