iConcept Media and CAAFD announces a strategic partnership: the opening of Flagship Showroom to nurture emergent designers in the heart of New York City
A collaboration between iConcept Media and CAAFD leads to a new showroom opening to nurture and develop emerging designers around the world who are interested in doing business in America.
In the fashion heart of New York City in the Garment District, a collaboration between iConcept Media Group and the Council of Aspiring American Designers (CAAFD) has led to the opening of a flagship showroom, the iCon Showroom. The iCon Showroom opens this Fall 2016, and will feature 7 to 11 international designers. Through the showroom, these designers will have the chance to build their brand in the American market, an opportunity otherwise unavailable.
Among the international designers represented in the iCon Showroom are the likes of Irina Vitjaz, Rosenthal Tee, PONYO PORCO, Jessica Van and LAISON, all of which recently brought their collections to the city during New York Fashion Week in CAAFD sponsored showcases.
“The iCon Showroom is more than a location, it is a place of dreams,” shares Redeemer Resk ’Que, Executive Fashion Director at iConcept Media. “All over the world, there are aspiring fashion designers who long for the chance to bring their designs to the greatest city in the world. Many times these designers never get the chance to do so, which is where our showroom comes in – to connect the dots, using our already established relationships with retailers and fashion affluent while creating new ones to help build the future fashion icons. Our collaboration is through rigorous screening processes to select business savvy, passionate and skilled fashion designers, bringing only the best emerging international designers to our showroom – with the goal of revolutionizing the American fashion industry.”
The iCon Showroom acts as a hub for buyers, designers, celebrities, stylists and more. Stylists and celebrities pull designs to be styled in and buyers are able to get in contact with designers through the showroom. Photo-shoots and looks are available to press upon request.
This collaboration is an effort between iConcept Media and CAAFD to boost fashion business/ economic interest among growing designers around the world with aspirations of doing business in America. Fashion has been a longstanding pillar of America’s economy, and the two have long been intertwined. America alone annually spends $12 Billion on fashion, with plenty of room for new designers and collections.
This partnership goes a long way to aid emerging designers, utilizing iConcept Media’s over a decade experience in branding, fashion week production, brand development and public outreach.