90’s Supermodel Launches “Runway Rogue” Cosmetics Line
Introducing Patricia Hartmann’s high performance lip products focused on the Attitude of Beauty
Runway Rogue, is the creative vision of 90’s supermodel and cover girl Patricia Hartmann, which comes to life on December 8, 2016 at www.RunwayRoguebeauty.com. Personally designing the products and selecting their beneficial ingredients, each product and each color has a unique story inspired by Patricia’s modeling career walking the runways of Paris, New York and Milan with the other top models of the original “Supermodel” era.
Patricia Hartmann was a featured cover girl in the top beauty and fashion magazines, had many prestigious ad campaigns for the fashion world’s iconic designers, and experienced the transforming artistry in the makeup chair of the world’s elite makeup artists. Patricia often was asked, which aspect of being a successful supermodel she loved the most. The travel to exotic locations? The gorgeous fashion? Her answer: “Yes, I loved all those things, but my favorite aspect of modeling remains the same as it was when I was a little girl: I simply love the makeup.” This passion for the transforming artistry of makeup and her unique experiences from the original “Supermodel” era infuse the DNA of her Runway Rogue cosmetics line.
Well known for her photogenic pout, Patricia Hartmann, launches Runway Rogue with a carefully crafted limited edition collection of creamy lipstick bullets (in matte and satin finishes), rich glosses and extreme long wear pencils. The textures range from matte to satin to glossy. The colors include brights, bolds and sheers.
Beneficial Ingredients: All lipsticks and lip glosses are paraben-free, talc-free, sulfate-free, gluten-free and use only non-comedogenic ingredients. The formulas contain hydrating oils (Jojoba, Safflower) and extracts (Green and White Tea, Chamomile), as well as Aloe Vera and Vitamin E to keep lips supple and soft. All products are cruelty free.
Asked about her concept for Runway Rogue, Patricia Hartmann stated “I see makeup as a gateway to experimentation, creative expression, and confidence to pursue the life you want to live. The life you dreamed of when you were three years old. The life you still dream of today, and actively create in every moment.” She went on to add “I started Runway Rogue to open the floodgates of passionate playfulness to women and men around the world.
Our mission is to provide high-performance cosmetics, and since my passion for lip products has never waned, I decided to begin this journey by creating gorgeous shades in different textures, so you can refine and experiment with your personal Attitude of Beauty.”
On December 8th, Runway Rogue will launch at www.RunwayRoguebeauty.com and anyone who makes a purchase between 12:01 am PST and 11:59:59 p.m. PST on December 8th will be entered to win a $100 eGift card. The eGift card giveaway will be followed by six days of Attitude of Beauty focused product giveaways as Runway Rogue celebrates the Grand Opening.