Nina Garcia Partners With True Gault To Introduce First-Ever 3-D Imaging iPhone App
Makes Custom High Heels Accessible To Everyone
Revolutionary fashion-tech brand, True Gault (www.truegault.com) announces the formal launch today of its smart phone app that will forever redefine the relationship between women and their heels. True Gault has created its own proprietary patent pending fit formula by pioneering 3-D measuring that captures the biomechanics and measurements of each person’s individual feet – all via their iPhone (5 or higher). Today, Founder & CEO, Sandra Gault and her team announce that fashion and business icon, Nina Garcia (Creative Director of Marie Claire, Project Runway judge) has joined the team as an Advisor.
True Gault, not only makes gorgeous shoes that fit, but offers a quick (it only takes a few minutes!) and fun customer experience. The customer takes three pictures of each foot via the iPhone app, and the smart technology generates her unique size and a 3D model of each foot, making traditional sizing irrelevant. The result is an innovative shopping experience, and a bespoke pair of heels, made to order, delivered in less than four weeks and backed by the True Gault Fit Guarantee.
Shoppers are then empowered to “design” their shoes from a luxe selection of 20+ styles, colors, heel heights (2″ or 4″ at present) and materials: 40+ leathers, patents and fabrics (and growing). Users forego traditional sizing in exchange for a personalized individual sized shoe that fits like a glove with no pain, pressure or teetering.
True Gault heels are handmade in Spain. Within just four weeks, a shopper will receive her custom-made heels to her doorstep. “True” to the sizing complexities of each individual foot, her new heels are guaranteed to fit properly. If not, True Gault will make the necessary adjustments until the shoes fit perfectly. Users can easily provide feedback directly via their iPhone.
After a user measures her feet once, there is no need to repeat – the True Gault app stores the metrics. Customers can simply purchase shoes without ever having to select size, and the possibilities are endless! Styles are stored digitally within the True Gault system and favorites will never be discontinued no matter the season.
True Gault Advisor Nina Garcia commented, “What makes me so excited about True Gault is that not only am I a shoe lover, but I have always been a promoter of technology. True Gault is a rare combination that strikes the perfect balance between tech and fashion, solving a widely known problem for the consumer and the industry as a whole.”
Founded by tech visionary and a self-proclaimed ‘geek in high heels,’ Founder and CEO Sandra Gault has over 20 years of experience building businesses, and specifically honed her skills in imaging technology with Kodak and IBM. “I was baffled by the notion that women everywhere simply accept that looking great in high heels means discomfort,” remarked Gault. “With our technology and market model, we’re reinventing the bespoke experience. Each pair of shoes is one-of-a-kind, just like the shopper herself.”
True Gault is built on a direct to consumer business model. Attracting attention in the tech community, it has been accepted as 1 of 8 companies selected annually to the ultra-esteemed Google Accelerated Growth Program, an incubator program for selected startups. Past Google “incubated” companies include the likes of Warby Parker, Casper and Dollar Shave Club. True Gault has been in soft launch phase since December 2016, having already identified proof of concept with over 1,000+ pairs sold to date. Through predictive data, the company is able to analyze customer information and thus get ‘smarter’ as it grows.
Personalized shoes range between $250-$350. True Gault proudly guarantees an exceptional, unparalleled fit for unmatched comfort and style that is authentic to – and ultimately created by – the shopper herself.