Launches First-Ever Campaign With Model Elsa Hosk
The edgy contemporary brand that donates 10% of net proceeds to charity
n : PHILANTHROPY is launching its first-ever brand campaign for the Fall 2016 season. Model and philanthropist Elsa Hosk will appear in the campaign, which was shot by famed fashion photographer Adam Franzino in the heart of Los Angeles, where the brand is based.
In true charitable form, n : PHILANTHROPY founder Yvonne Niami will be donating $200,000 to FAIR Girls, an anti-human-trafficking organization that prevents the exploitation of girls worldwide and a cause Hosk works closely with.
“Brands like n : PHILANTHROPY make me proud to be a model and to use my platform to do something for the world,” says Hosk. “I am so proud to be a part of what they are doing and I wish there were more brands like it. This is the future: brands taking responsibility and giving back.”
“The n : PHILANTHROPY woman stands for style, grit, and sensuality. She doesn’t compromise on her style or her beliefs. She gives a damn about what she puts on her body and what she puts into the world,” says Niami. “Elsa is beautiful indeed, but it was her huge heart and passion for FAIR Girls that made her the obvious choice to be the face of the brand.”
Niami partnered with creative agency JWALK to highlight n : PHILANTHROPY’s unique contemporary edge while bringing the brand into wider consciousness.
“The mission of our fall campaign collaboration with n : PHILANTHROPY is to cement their unique position in the industry. They are both a fashion-forward contemporary line and committed to giving back, and this duality defines them,” says JWALK CEO and Co-Founder Doug Jacob. “In keeping with JWALK‘s dedication to counterculture content, we wanted to create a compelling, premium campaign that stays true to their identity and catapults their charitable edge into mainstream conversation.”
The n : PHILANTHROPY Fall 2016 campaign will begin to roll out nationwide this fall.
About n : PHILANTHROPY
n : PHILANTHROPY is a contemporary collection of not so basic basics, both in look and mission. The brand believes in more than just profit and understands that style becomes even more powerful when it stands for something, which is why 10% of net proceeds are donated to pediatric cancer research and animal welfare.
n : PHILANTHROPY was founded two years ago by Yvonne Niami, who left her job as a real estate developer and went on to create something that combined the two things that meant the most to her: fashion and philanthropy. Aside from its devotion to philanthropy (hence its name), n : PHILANTHROPY pushes the trend of comfort-consciousness out of its comfort zone, through garments that standout with hand distressing, dynamic deconstruction, and cutout detailing. Featuring faux fur and vegan leather, n : PHILANTHROPY exudes an unmistakable ‘laxed edge, suitable for the bed and the bar.
Prices range from $58-$350 and the collection is available at Equinox, Bloomingdales, specialty boutiques across the country, and on www.nphilanthropy.com.