Daya by Zendaya

Zendaya Launches Daya by Zendaya

Multi-Talented Actress & Recording Artist Debuts Women’s Clothing & Shoe Line Featuring Unisex Pieces, Sizes 0-22

First Ever Direct-to-Consumer Celebrity Fashion Brand Launches with E-Commerce Site

Today, multi-talented actress and recording artist Zendaya officially unveiled Daya by Zendaya, the first ever direct-to-consumer celebrity fashion line with the power of an e-commerce website, www.dayabyzendaya.com. Daya by Zendaya is inspired by Zendaya’s own journey and represents all aspects of her life – who she is in front of the cameras and at home.

Daya by Zendaya is a true reflection of me and my crazy life. One moment I’m Michael Kors’ date to the Met Gala…the next moment I’m in joggers, grocery shopping and arguing with my niece about what quinoa is… you’ll see it all,” said Zendaya.

From flattering silhouettes to classic yet contemporary pieces to sophisticated streetwear, Daya by Zendaya provides versatility for work and play. The women’s collection celebrates gender fluidity and elegant androgyny with transitional, unisex pieces and embraces all body types with extended sizing (0-22). In addition to a diverse shoe collection, wardrobe staples such as tank tops, bomber jackets, body suits, dresses, blazers and coats offer consumers the opportunity to dress for virtually every occasion, with prices ranging from $18 to $158.

Zendaya has partnered with IconMod LLC, a fully vertical, digital commerce and media company, to build the cutting edge dayabyzendaya.com platform. This direct-to-consumer platform allows Zendaya to deliver stunning, high quality fashion at accessible prices directly to her fans and fashion consumers. All of this can be accessed via the dayabyzendaya.com website.

You can view the collection by visiting www.DayabyZendaya.com. Zendaya will officially unveil Daya by Zendaya with surprise appearances for fans at three pop up store locations in New York, Chicago and Los Angeles on Saturday, November 5. For pop up details, new releases, updates and more, follow us on Facebook, Instagram and Twitter.

ABOUT ZENDAYA
Multi-talented actress, platinum-selling recording artist, entrepreneur, and COVERGIRL, Zendaya (Zen-DAY-ah), is quickly becoming one of her generation’s most influential rising stars. Zendaya currently stars and co-produces Disney Channel’s number one hit spy comedy “K.C. Undercover.”  Next year, she will star in her first major motion picture film “Spider-man: Homecoming,” due out in July of 2017. Signed to Republic Records, Zendaya is also currently working on the follow up to her self-titled debut album, which yielded the platinum-certified single “Replay.”

In addition to music and film, the multi-faceted artist continues to grow as a prominent figure in the fashion world.  Her ability to command a red carpet has earned her a reputation among fashion’s elite, garnering praise from the likes of Vogue, InStyle, Elle, Glamour, W Magazine, and more.  This year alone, she has graced the covers of Complex, Marie Claire, Essence, W, Cosmopolitan, and Seventeen.  Recognized among press and fans alike as a rising voice for her generation, Zendaya was also included in Ebony’s “POWER 100” and chosen as one of TIME Magazine’s “Most Influential Teens of 2015.”

What’s more, Zendaya is a burgeoning entrepreneur.

Outside of entertainment, Zendaya is committed to a bevy of philanthropic work.  She is an ambassador for Convoy of Hope, served as the Trick-or-Treat for UNICEF spokesperson last fall, and has worked with Make-a-Wish Foundation and Keep A Child Alive.

ABOUT ICONMOD
IconMod is a fully vertical, technology-driven, digital media and commerce company that conceptualizes, designs, merchandises, produces, markets, sells and distributes celebrity-branded product globally. For more information, please visit www.iconmod.com/.

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