• Demi Lovato

    Demi Lovato to Launch Autumn Collaboration with Kate Hudson’s Fabletic

    With the aim to make every woman feel iconic in her own right, the Demi Lovato for Fabletics collection will feature elevated designs, as well as continue to support United Nations Foundation’s Girl Up.

    Fabletics is excited to announce that the Demi Lovato for Fabletics collection is back by popular demand. Following the success and social impact of her initial limited edition capsule in May, the autumn activewear collection will mark the singer’s second collaboration with the brand, and offers a complete performance line of 12 exclusive outfits.

    Demi’s newest collection for Fabletics features elevated designs that are unique to her personal style, and also highlight her evolution as a designer with the aim to make every woman feel iconic in her own right. The autumn collection is comprised of a combination of performance and lifestyle pieces with new design elements such as contouring waist straps, paint splatter camo and vibrant heather prints.

    With the Fabletics mission to empower women by making a healthy, active lifestyle accessible to everyone regardless of size, shape, age or ability – the new Demi Lovato for Fabletics collection reinforces their shared commitment to inclusion, female empowerment, inclusivity and body positivity.

    “I’m excited to share Demi’s second capsule collection at Fabletics with everyone! Demi’s strong sense of self and her passion for an active lifestyle embodies everything we at Fabletics want to share with our community. She did some great designs with really fun accents for this collection which I know our customer is going to love!” said co-founder Kate Hudson.

    Of her new collection, Demi Lovato said, “I’m so excited to continue working with Fabletics and the design team to launch an even bigger collection for autumn. This collection is inspired by my personal style – on stage, at home and in the gym, so I had a lot of fun playing with bold colors, prints, and performance elements that I love. I felt more confident through the design process this time around, and think that the collection reflects that. I wanted to share that with my fans in hopes that they feel as confident and empowered when wearing the pieces.”

    Demi’s new, sophisticated designs are both wearable and focused on workout performance like structured silhouettes, a bold color palette – also highlighted by magenta and bright blues – with feminine details. Featuring a full assortment of tops, sports bras, leggings, outerwear and layering pieces, the collection ranges from XXS-3X and short, regular and tall lengths. Offered as fully styled outfits, or as separates, each piece is designed with every shape, style and activity in mind.

    As part of the Fabletics continued partnership with Girl Up, the brand is dedicated to creating a community that nurtures inspiring, confident and spirited girls who are able to realize their best selves. By integrating Demi’s authentic voice and passionate influence, Fabletics will support one of Girl Up’s priority initiatives, SchoolCycle. Girl Up’s SchoolCycle initiative works with UNFPA to give girls bikes – along with spare parts and maintenance training – so they can continue their education and travel quickly and safely to and from school, as well as give them independence and mobility to create a better future for themselves, their families and communities.

    The Demi Lovato for Fabletics capsule collection will be sold across 8 countries and will be available on Fabletics.co.uk starting August 16.

    About Fabletics

    Fabletics is a fashion-focused activewear brand co-founded by Kate Hudson in 2013. In line with their mission to empower women by making a healthy, active lifestyle accessible to everyone – regardless of size, shape, age or ability – Fabletics’ innovative business model allows the brand to offer high-quality activewear at an unrivaled value. Designed with every woman in mind, Fabletics now offers new monthly collections in sizes ranging from XXS-3X to a loyal community of over one million VIP members across eight countries. The full selection of apparel and accessories can be found at Fabletics official website and in the brand’s twenty-two U.S.-based retail stores.

     

    About TechStyle Fashion Group

    TechStyle Fashion Group is a global fashion and lifestyle company founded in 2010 to deliver access, quality and style for unprecedented value. TechStyle Fashion Group uniquely merges advanced technology with the latest fashion trends to offer an entirely new shopping experience to millions of customers worldwide, including 4 million VIP Members, through a portfolio of apparel and shoe brands. TechStyle Fashion Group is reimagining the business of fashion through data, personalization and vertical integration to benefit the modern shopper. TechStyle Fashion Group’s brands include JustFab, Fabletics, ShoeDazzle and Fabkids, and are available in the US, Canada, the United Kingdom, Germany, France, Spain, Sweden, Denmark and the Netherlands.  http://www.TechStyle.com

    About Girl Up

    Girl Up, the United Nations Foundation’s adolescent girl campaign, supports the empowerment of girls everywhere. Since its launch in 2010, the campaign has funded UN programs that promote the health, safety, education, and leadership of girls in developing countries and built a community of nearly half a million passionate advocates-including Girl Up Global Advocates Her Majesty Queen Rania Al Abdullah of Jordan and Latin American business leader Angélica Fuentes. Our youth leaders, representing more than 1800 Girl Up Clubs in 90 countries, stand up, speak up, and rise up to support the hardest to reach girls living in places where it is hardest to be a girl. Learn more at GirlUp.org.

  • Nina Garcia + True Gault

    Nina Garcia Partners With True Gault To Introduce First-Ever 3-D Imaging iPhone App

    Makes Custom High Heels Accessible To Everyone

    Revolutionary fashion-tech brand, True Gault (www.truegault.com) announces the formal launch today of its smart phone app that will forever redefine the relationship between women and their heels. True Gault has created its own proprietary patent pending fit formula by pioneering 3-D measuring that captures the biomechanics and measurements of each person’s individual feet – all via their iPhone (5 or higher). Today, Founder & CEO, Sandra Gault and her team announce that fashion and business icon, Nina Garcia (Creative Director of Marie Claire, Project Runway judge) has joined the team as an Advisor.

    True Gault, not only makes gorgeous shoes that fit, but offers a quick (it only takes a few minutes!) and fun customer experience. The customer takes three pictures of each foot via the iPhone app, and the smart technology generates her unique size and a 3D model of each foot, making traditional sizing irrelevant. The result is an innovative shopping experience, and a bespoke pair of heels, made to order, delivered in less than four weeks and backed by the True Gault Fit Guarantee.

    Shoppers are then empowered to “design” their shoes from a luxe selection of 20+ styles, colors, heel heights (2″ or 4″ at present) and materials: 40+ leathers, patents and fabrics (and growing). Users forego traditional sizing in exchange for a personalized individual sized shoe that fits like a glove with no pain, pressure or teetering.

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    True Gault heels are handmade in Spain. Within just four weeks, a shopper will receive her custom-made heels to her doorstep. “True” to the sizing complexities of each individual foot, her new heels are guaranteed to fit properly. If not, True Gault will make the necessary adjustments until the shoes fit perfectly. Users can easily provide feedback directly via their iPhone.

    After a user measures her feet once, there is no need to repeat – the True Gault app stores the metrics.  Customers can simply purchase shoes without ever having to select size, and the possibilities are endless! Styles are stored digitally within the True Gault system and favorites will never be discontinued no matter the season.

    True Gault Advisor Nina Garcia commented, “What makes me so excited about True Gault is that not only am I a shoe lover, but I have always been a promoter of technology. True Gault is a rare combination that strikes the perfect balance between tech and fashion, solving a widely known problem for the consumer and the industry as a whole.”

    Founded by tech visionary and a self-proclaimed ‘geek in high heels,’ Founder and CEO Sandra Gault has over 20 years of experience building businesses, and specifically honed her skills in imaging technology with Kodak and IBM. “I was baffled by the notion that women everywhere simply accept that looking great in high heels means discomfort,” remarked Gault. “With our technology and market model, we’re reinventing the bespoke experience. Each pair of shoes is one-of-a-kind, just like the shopper herself.”

    True Gault is built on a direct to consumer business model. Attracting attention in the tech community, it has been accepted as 1 of 8 companies selected annually to the ultra-esteemed Google Accelerated Growth Program, an incubator program for selected startups. Past Google “incubated” companies include the likes of Warby Parker, Casper and Dollar Shave Club. True Gault has been in soft launch phase since December 2016, having already identified proof of concept with over 1,000+ pairs sold to date. Through predictive data, the company is able to analyze customer information and thus get ‘smarter’ as it grows.

    Personalized shoes range between $250-$350. True Gault proudly guarantees an exceptional, unparalleled fit for unmatched comfort and style that is authentic to – and ultimately created by – the shopper herself.

  • NYFW Launch Party

    Celebrate the launch of the Fashion Mingle Network at their favorite New York Fashion Week hotel.

    The team at Fashion Mingle have spent two years building a network exclusively for fashion industry professionals and now it is time to celebrate!

    If you’re working at New York Fashion Week as a hair stylist, makeup artist, model, designer, photographer, videographer or publicist, come by to network with the industry professionals who work behind-the-scenes to make New York Fashion Week happen.

    You’ll also enjoy an exclusive Mingle Martini that will be concocted ON SITE! The Fashion Mingle is working with the bartenders to come up with the perfect Mingle Martini that matches the color of their logo and tastes FABULOUS. So be sure to join the industry professionals in the fun.

    Tickets are $15 Early Bird, $20 in advance, and $25 at the door.
    Tickets: Click here *Each ticket comes with a complimentary Mingle Martini and the first 50 Early Bird tickets sold will be guaranteed a swag from our sponsors! All other tickets will receive a swag bag as supplies last. Hosted by: Fashion Mingle

     

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    Want to stay in the coolest boutique hotel in NYC during Fashion Week? Click the link below to get our exclusive 15% promotion for ROW NYC. Enter the offer code ROW DEAL in the offers section on their site to book this. Click here

    ROW NYC
    700 8th Ave
    New York, NY 10036

    Linger Magazine is a proud media sponsor for Fashion Mingle’s Network NYFW Launch Party. Be sure to follow us on our social media platforms:

    YouTube | Twitter | Instagram| Periscope

  • Bold Runway Looks

    Take cue from the runway and apply some color block action to your makeup!

    Bold colors and contrasting hues will give you that fashion-forward look you need and the inspiration to get your face color-ready.

    Eyes on YOU


    Liner

    Want something striking? Neon is the one! Using bright eyeliners are the best with to play with the trend without going all out – the key to pulling it off is keeping the rest of your face as neutral as possible. Use a color which is contrasting to your eye color – orange and pink with blue eyes, green or purple with brown eyes and yellow for green eyes.

    Throw some shade
    Multi-colored shadow is having a moment – mermaid inspired makeup is one way to turn heads! Apply varying degrees of purples, greens and blues to really stand out from the crowd – if you’re feeling daring, combine it with a glossy pink lip.

    Warm Two Toned Shadow works for those of us who want something less complicated – simply blend in a terracotta shadow on the eyelids and line your bottom lash line with a striking pink. Et voila!
    Solid Shadow comes as a quick fix for those who have little time – just sweep on a vibrant eye shadow (glitter is a girl’s best friend!) and color block it with your outfit instead. Purples and electric blues compliment every eye color! Exaggerate the look with a pair of false eyelashes to really frame the eyes.

    Get Lippy


    Top to Bottom Color
    A punchy lip is a sure way to make a statement, and what better way than to rock an Ombre lip? Just line the outer part of the top lip with a bold red, working towards the middle downgrading the color to a flashy orange. For the bottom part of the lip work from the same orange to a very clear nude.

    Another way is to work a fuchsia top lip and a glittery silver/pink bottom lip for a really daring look. Remember to keep the rest of the look simple to really make it the talking point.

    Two Toned Lips
    The most straightforward approach to a color block lip is to combine contrasting lip colors – paint the top lip with a one color and the bottom with something a little different. Possible combinations would be Red vs Pink, Orange vs Nude, Violet vs Black – just mix it up and see!


    Hair and Nails


    Contrasting nails are a great way to compliment the color block look. Paint your nails the opposite of your eye shadow or lip look of choice to really make a statement. Turquoise and gold makeup pairs perfectly with pink nails!

    Hair styling could not be easier for this look – the key is sleek and smooth, let your makeup do the talking! Hair needs to be blow-dried and straightened, allowing you to scoop it up into a simple pony and secure it with hairspray.

  • L’Oréal Paris

    Celebrates The Launch Of New Colour Riche Matte Lipstick With #ReadMyLips

    National Lipstick Day Campaign Aims to Elevate Conversations Surrounding the Day and Encourages People to Make Their Lips Bold in More Ways Than One.

    To celebrate the launch of the new L’Oréal Paris Colour Riche Matte Lipstick, the #1 global beauty brand is leveraging National Lipstick Day to showcase that people’s lips can be bold in more ways than one.  On July 29, everyone is invited to take part in the brand’s largest National Lipstick Day initiative by showing off a bold hue and sharing bold words on social media. The #ReadMyLips social media campaign brings to life L’Oréal Paris’ iconic tagline, “Because You’re Worth It,” and the brand’s longstanding belief that all people have something worthy to say.

    “Conversations around National Lipstick Day have traditionally been focused on best-sellers and general lipstick facts,” says Anne Marie Nelson-Bogle, SVP of Marketing, L’Oréal Paris USA. “As a brand that has supported the individual beauty and intrinsic worth of all people for over forty years, we wanted to participate in and elevate the conversation by not only celebrating our newest Colour Riche lip launch but even more importantly, people’s powerful words. The Colour Riche Matte Lipstick are ultra-rich, ultra-comfortable and available in a spectrum of 16 gorgeous matte shades, allowing everyone to find a favorite shade and help make their lips bold in more ways than one.”

    The brand’s powerhouse roster of celebrity spokeswomen, along with brand experts and social influencers, will come together on National Lipstick Day to show off their favorite lip shade and share empowering messages on social media.  Everyone can easily join the campaign by uploading photos or videos of themselves wearing a bold lip color and sharing why their lips are bold in more ways than one – whether helping to advance an important message, championing a cause or sharing an inspirational quote. To participate, posts should tag @lorealmakeup using #ReadMyLips and #lorealparis.

    By using the #ReadMyLips and #lorealparis hashtags, posts will be aggregated to create a global platform where people’s voices can be seen, heard and shared. Additionally, L’Oréal Paris will further elevate select posts on their own global social channels and showcase both the bold looks and meaningful sentiments people are expressing, helping to inspire and encourage others.


    About L’Oréal Paris:

    The L’Oréal Paris division of L’Oréal USA, Inc. is a total beauty care brand dedicated to empowering women by offering the most luxurious and innovative products and services available in the mass market.  The brand’s signature tagline, “Because I’m Worth It,” was born in the United States in 1971 to celebrate the beauty and intrinsic self-worth of women, and for more than 100 years, L’Oréal Paris has been providing women around the world with products in four major beauty categories:  hair color, haircare, skincare and cosmetics. With L’Oréal’s invention of hair color in 1909, the brand continues to serve as the leading innovator of hair products across color, care, and styling with brands such as Superior Preference, Féria, Excellence Crème, Advanced Haircare, the Ever Collection, Advanced Hairstyle, and Elnett Satin Hairspray. As the #1 Skin Expert brand worldwide, L’Oréal Paris provides scientifically-advanced skincare products that are clinically proven to address individual skin concerns through its renowned brands Revitalift, Hydra Genius, Age Perfect, and Sublime Bronze.  L’Oréal Paris’ iconic cosmetics collections include Infallible, True Match, Colour Riche, Voluminous, and Visible Lift. For more information about L’Oréal Paris and to receive personalized advice, expert tips, and exclusive content , please visit www.lorealparisusa.com or follow on Instagram (@lorealmakeup, @lorealhair, @lorealskin, @lorealmen), Snapchat (@LOrealMakeup), Twitter (@@LorealParisUSA), Facebook (@LorealParisUSA) and Pinterest (@LorealParisUSA).

    About L’Oréal Paris Colour Riche Matte Lipstick:

    Colour Riche Matte is L’Oreal Paris’ first matte lipstick collection. The products are formulated with pure-color pigments to create intense color, while blurring gels and mattifying ingredients creates a soft-focus and matte effect on lips.  Formulated with jojoba oil for smooth comfort, lips are left feeling soft, smooth and wrapped in rich on-trend color and finish. The collection is available in a spectrum of 16 gorgeous shades.