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2017 BCA Award Winners

PR Couture Reveals Winners For 2017 Bespoke Communication Awards

Rue La La, J Public Relations and Be Social PR among others secure first-ever BCA Award.

PR Couture, the leading sourcebook for fashion and lifestyle communicators, revealed today the winners for its inaugural award program, the 2017 Bespoke Communication Awards (the BCAs). The BCAs were established to celebrate the individuals, agencies and brands shaping and leading the communication ecosystem, and to set motivational and prestigious industry benchmarks for exceptional work executed across the industry.

“Completing our first award program is such a monumental mark in our transitional journey from our blog roots to becoming a true communications industry brand. The BCAs seamlessly align with our ongoing vision to recognize and support those of us who are so often working behind-the-scenes,” said Crosby Noricks, Founder and Director of PR Couture. “The submissions we received were overflowing with strategic thinking, creativity and a command of current media opportunities and challenges. I have immense pride to be a part of this space and hold such gratitude  toward our applicants, judges, sponsors, partners and community for their excitement and endorsement of the BCAs.”

Award submissions were evaluated on level of mastery of tools, platforms, strategies and tactics as well as industry best practices and results. The work acknowledged was conducted between Jan. 1, 2016 and Dec. 31, 2016.

2017 BCA Award Winners by Category:

  • Spotlight: recognizes comprehensive communication campaigns, agencies, in-house communication teams and company culture and structure
    • Agency of the Year: J Public Relations
    • Startup Agency of the Year: KFD PR
    • Agency Digital Presence: Be Social PR
    • Digital/Social Team: Reformation
    • Work, Life, Balance and Culture: Style House PR
    • Launch or Relaunch Campaign: Droese PR, Forty Five Ten on Main
    • Integrated Campaign: Bollare, GARAGE X MARVEL PROJECT
    • Digital Campaign: Faulhaber Communications, #ibelif
    • Traditional PR Campaign: Litzky Public Relations, Play-Doh Marks 60 Years
  • Individual: honors communication practitioners from all experience levels making a positive impact on the industry through innovation, mentorship, career successes and best practices
    • The Blush Award – Emerging Communicator of the Year: Alex Perry, Perry Rose Media
    • The Bloom Award – Communicator of the Year: Alyson Roy, AMP3 PR
    • The Maven Award – Career Achievement: Karen Bromley, The Bromley Group
  • Petit: celebrates creative, stand-alone campaigns, individuals, industry practices, brands and vendors that made a noteworthy impact during 2016
    • Company Brand Materials/Swag: Jeneration PR
    • Community Involvement: First and Last PR
    • Branded Content: Elias World Media, Blistex
    • Brand Activation: Rue La La, Rue La La Pre-Emmy Fashion Party
    • Media Event: AMP3 PR, Caterpillar Footwear’s “Making a Scene” Campaign
    • Celebrity Placement: EvolveMKD, Manuka Doctor + Kourtney Kardashian
    • Influencer Endorsement: Leslie Tresher, PacaPod + Natalie Jensen
    • Media Placement: Paint Nite, as seen on CNN
    • Social Impact Placement: The Riviere Agency, Anniesa Hasibuan + NYFW
    • Media Mailers or Sample Sends: Style House PR, Jamberry + NFL
  • Favorites: a no-fee category driven by peer-nominations that recognize members of the media, influencers, news sources, publications, technology, and brands
    • Favorite Editor to Work With: Monica Mendal, Associate Market Editor at Glamour
    • Favorite Influencer to Work With: Heidi Nazarudin, The Ambitionista
    • Favorite Industry News Source/Publication: Business of Fashion
    • Favorite Daily App: Instagram
    • Breakout Fashion Brand of 2016: DÔEN
    • Breakout Lifestyle Brand of 2016: The Giving Keys

A portion of profits will be donated to support WriteGirl’s, the BCAs 2017 give-back partner, in an effort to support their mission to promote creativity and self-expression among teen girls through writing workshops and mentorships. PR Couture looks forward to refining and extending the program in 2018.

To review the full list of winners, visit http://www.prcouture.com/2017-bca-winners/. To inquire about becoming a judge, joining as an advisor, or sponsorship opportunities for 2018, please email info@thebespokeawards.com

About The Bespoke Communication Awards (BCAs):

The Bespoke Communication Awards is a global online award program created to recognize and celebrate excellence in fashion and lifestyle communications. Individual awards honor contributions made by agencies, in-house teams, individuals, media members, brands and vendors. Founded and produced by PR Couture, the sourcebook for fashion and lifestyle communicators, the BCAs encourage an inclusive community for all professionals in the media and communication ecosystem, setting motivational and prestigious industry benchmarks for client-practitioner-media relationships. The BCAs offer four award categories, Spotlight, Individual, Petit and Favorites, in addition to a coveted career achievement award, The Maven Award. For more information on the Bespoke Communication Awards, visit www.thebespokeawards.com. To inquire about becoming a judge, joining as an advisor, or sponsorship opportunities for 2018, please email info@thebespokeawards.com.

2017 BCA Judges:

  • Alle Fister, Principal of Bollare Communications
  • Brooke Blashill, Senior Vice President and Director of the Boutique at Ogilvy
  • Callan Green, Director of Social Media at L’Oreal USA
  • Dara Elliott, Founder of Brevity Brand
  • Linda Kearns, President, Costume Designer Division at Matchbook Company
  • Liza Kindred, Founder of Third Wave Fashion
  • Lorraine Sanders, Founder of Spirit 608
  • Matthew Marcheck, CEO of The Eighth Floor Communications
  • Rosanne Hart, APR, President of The Hart Agency
  • Wendy K. Bendoni, Chair of Marketing and Fashion Marketing at Woodbury University and Trend Producer for WWDMAGIC

2017 BCA Sponsors and Partners:

  • Rose Gold Sponsor: Tribe Dynamics, advanced marketing technology for lifestyle brands, representing the Favorites Category and two Petit Category awards, Media Event and Influencer Endorsement
  • White Gold Sponsor: White Book Agency, a brand communications boutique, representing the Individuals Category
  • Gold Sponsor: NewsAI, a media list management and email distribution tool for PR professionals, representing Media Placement, a Petit Category award
  • Gold Sponsor: Mariposa Communications, a fashion public relations and marketing agency, representing Community Involvement, a Petit Category award
  • Gold Sponsor: C1 Revolution, a public relations firm based in Chicago, representing Celebrity Placement, a Petit Category award
  • 2017 In-kind Partners include Linger Magazine, Akvile Lesauskaite, Durrah Jewellery, Your Hot Copy, Courtney Hayden, Shift FWD, Gossip & Glamour and XOXO Sugar Cosmetics

L’Oréal Paris

L’Oréal Paris Celebrates 20 Years of Cinema & Beauty in Cannes

As the 70th Cannes Film Festival opens, L’Oréal Paris marks its 20th year as official beauty partner. Marking its second decade as the Official Cannes beauty partner, today L’Oréal Paris inaugurates its free Outdoor Cinema open to the public to celebrate women in film with six of its ambassador actresses. The brand opens its Pop-up Boutique to all festival-goers; and gives the world the first red carpet beauty looks under the new creative direction of global makeup director Val Garland. This edition also welcomes the new L’Oréal Paris Global spokesperson, the young and accomplished actress Elle Fanning, who makes her debut on the red carpet on May 17th.

As Cannes enters its second week, the brand celebrates 20 years of collaboration with the Cannes Film Festival, its Canniversary, with the L’Oréal Cinéma Club soirée.

Cannes 2017, it’s going to be a beauty!

DAY BY DAY: BEAUTY AT THE FESTIVAL: L’OREAL PARIS AT CANNES 2017   

May 17th – 22nd Celebrating Beauty and Cinema: L’Oréal Paris Lights up the Big Screen with the L’Oréal Paris Outdoor Cinema open to the general public, Martinez beach.  

From the opening night with Julianne Moore on the evening of May 17th, every evening has a different L’Oréal Paris actress. This includes new global ambassador Elle Fanning who will introduce her iconic film choices to the public, until May 22nd.  These special free screenings start at 9pm every night.

May 17th Julianne Moore introduces Maps to the Stars, 2014, Award for Best Actress: 1h,52 minutes.
May 18th Susan Sarandon introduces Thelma and Louise, 1991, Out of Competition: 2h,10 minutes.
May 19th In her first role for the brand, Elle Fanning, new L’Oréal Paris actress ambassador, introduces Ginger & Rosa: 1h,30 minutes.
May 20th Aishwarya Rai introduces Devdas, 2002, Out of Competition: 3h,5 minutes.
May 21st Andie MacDowell presents Sex, Lies, and Videotape, 1989, Palme d’Or: 1h,40 minutes.
May 22nd Eva Longoria presents Lowriders, 2017, screening at the L’Oréal Paris Cinema following its worldwide release May 12th: 1h, 39 minutes.

Democratizing the Festival experience to the public, the L’Oréal Paris Big Screen will show films at the same time as the official gala screenings, just along from the Palais des Festivals on the Martinez beach. Follow our social media channels to stay tuned for the latest updates.

MAY 17TH  28TH: L’ORÉAL PARIS 100% MAKEUP CANNES POP UP BOUTIQUE

The first immersive L’Oréal Paris Pop-up Boutique is now open! Open every day of the festival, 100% dedicated to makeup, festival-goers can discover the beauty influences and innovations in real-time. Including the new red carpet looks created by new global makeup director Val Garland, the maverick artist behind some of the most inventive looks in beauty today and at Cannes for the first time in her new role at L’Oréal Paris. Revolutionizing the shopping experience, shoppers can access free tutorials, expert advice and services with a chance to win the exclusive and elusive, Cannes red carpet tickets! The boutique will also give fans and consumers the opportunity to discover the latest collection of products, including the limited-edition Red Carpet Color Riche, featuring the Palme d’Or – a collector’s edition created for the brand’s Canniversary. There is also the opportunity to have red carpet looks recreated by our makeup artists and to meet our actress ambassadors’ in-store.

MAY 24TH: THE CANNIVERSARY PARTY, L’ORÉAL PARIS CINEMA CLUB

Two decades calls for a celebration! On May 24th, L’Oréal Paris throws its biggest Cannes party yet, with the greatest names in filmmaking and beauty in attendance. A night where cinema comes to life, and different scenography, projections and installations celebrate the art of filmmaking. This all comes together with a live showcase and exclusive performance, watched by every L’Oréal Paris actress in town. Guests will include Eva Longoria, Bianca Balti, Barbara Palvin, Doutzen Kroes, Lara StoneMaria Borges, Irina Shayk, Kristina Bazan, Alexina Graham, Neelam Gill and Léna Meyer Landrut along with Marlon Teixeira; and fashions designer, Olivier Rousteing.

MAY 25TH: AMFAR CINEMA AGAINST AIDS: GOLDEN AGE OF HOLLYWOOD COLLECTION

L’Oréal Paris hair and makeup artists bring beauty into the Golden Age of Hollywood by showcasing these styles on 40 top models including L’Oreal Paris ambassadors who will take to the charity runway at the Hotel du Cap-Eden Roc. This year’s list includes at the most sought-after faces on the Cannes schedule, including L’Oréal Paris ambassadors Doutzen Kroes, Bianca Balti, Barbara Palvin, Irina Shayk, Lara Stone, Maria Borges, Alexina Graham, Kristina Bazan, Neelam Gill and Marlon Teixeira among amfAR’s co-chairs. The event will bring together stars in film and fashion in an effort to raise awareness and funds in the fight against AIDS. The evening will be hosted by Eva Longoria and supported by the iconic fashion editor, Carine Roitfeld.

MAY 17TH-24TH: MAKING RED CARPET FIRSTS  

From the Opening to the Closing Ceremonies and every day in between, L’Oréal Paris reaffirms its commitment to diversity and to cinema by continuing to promote exceptional talent and women from all corners of the globe. On the red carpet for this historic edition of Cannes both Elle Fanning, the newly announced global face of L’Oréal Paris, Deepika Padukone, the Bollywood star, Guan Xiaotong, the 19-year-old Chinese acting sensation and Wotan Wilke Möhring, the German-born actor make their festival debut for L’Oréal Paris. Representing the brand to the international audience at Cannes and watching at home. The Angolan-born model, Maria Borges, will also represent the brand for the first time at this 70th edition.

Follow Cannes with us at:
TWITTER @lorealMakeup @lorealhair @lorealparis
SNAPCHAT @lorealMakeup @lorealhair
FACEBOOK LorealParisOfficial
YOUTUBE LorealParisOfficial
#lorealparis #lorealcannes #OfficialPartner #20years #Cannes2017

Rebel In Rising

The film is a poetic, emotional response to the new American administration, told through a beauty-centric lens. The film’s fashion highlights Summer 2017 collections by Gucci, Dior, Dolce & Gabbana, Rubin Singer, Julia Clancey, Naeem Khan and more. #RESIST

Director: Braden Summers
Starring: Francesca Eastwood
Production by ZEDAfilms
Original Story: Braden Summers
Creative Director & Producer: Filiz Rezvan
Associate Producer: Roman Prudkin
Director of Photography: Joseph Seif
Casting for Francesca Eastwood: Stephen Kamifuji
1st AC: Rory Brennen
Grip, Tech & Lighting: Mike Bryne & Adrian Hallauer
Drone: ZedaFilms
Prop Stylist: Audrey Taylor
Prop Raft: Roman Prudkin
Stylist: Natalie Saidi – Celestine Agency
Stylist Assistant: Hidalgo Fermina
Hair and Makeup for Francesca Eastwood: Sherrie Long (Gucci Cosmetics & Redken hair products)

Erin Robertson

Rue La La Teams Up with Erin Robertson, Winner of ‘Project Runway’ Season 15

Boston-based brand and designer bring winning style to 16M members through curated boutique

Rue La La, an innovative e-commerce destination known for connecting world-class brands with the next-generation shopper, taps Erin Robertson, winner of Project Runway Season 15 to curate and model for a boutique comprised of her style selections.

The online boutique launches today, Monday, April 17, at 11AM. Products were handpicked by the designer and are bold in every sense of the word. Think: sequins, bright colors, and feminine details. Both women’s clothing and edgy accessories are featured in the event.

“It’s hard to say what I love most about Rue La La! Super-fun handbags, sassy heels and classy clothes…not to mention the custom set they painted just for me,” said Erin Robertson, Designer.

Rue Now™ (Rue La La’s editorial site) conversed with the designer on all things “Project Runway,” sustainable fashion, and her next big thing. The interview goes live in tandem with her boutique.

“Erin is cool – plain and simple! From the makeup choices to fashion selects to set creation, each step of the collaboration was vibrant and lively,” said John Camilleri, Executive Creative Director, Rue La La.

The brand’s in-house studio creative team produced a hand-painted banana-themed backdrop for the shots. The bubbly and playful design mimicked her personality and approach to the shoot. “She exudes confidence – which is everything our brand embodies. Perfect fit!” said Camilleri.

The boutique will be open on RueLaLa.com until April 19 at 11AM.

Erin Robertson winner of “Project Runway” Season 15 (PRNewsfoto/Rue La La)

About Rue La La
Rue La La strives to be the most engaging off-price, online style destination connecting world-class brands with the next generation shopper.  Each day, Rue La La members discover the most desired men’s, women’s, and children’s apparel and accessories; home décor and accents; and exclusive destinations and experiences.  Rue La La’s engaging approach to retail has brought theater and excitement to online shopping, creating a captivating e-commerce destination that strategically supports its brand partners and inspires its members daily.  Rue La La is ranked #8 on Internet Retailer’s 2016 Mobile 500 List. Visit us at www.ruelala.com.

Research Award Winner

NYU Tandon Professor Wins H&M Global Change Award for Research into Sustainable Clothing Manufacturing

Proposes Using Solar Energy and Plant Waste, Not Fossil Fuel, to Synthesize Nylon; Circular Production Model Could Create Textiles While Cleaning the Environment Via Carbon Capture.

Currently, many types of fabrics, including nylon, are made in an energy-intensive, unsustainable process that uses fossil fuel. Now, NYU Tandon School of Engineering Assistant Professor Miguel Modestino, of the Department of Chemical and Biomolecular Engineering, is proposing a method that eliminates oil from the equation, employing water, plant waste, and solar energy to deliver a material identical to the nylon now widely used in the fashion industry and in other commercial applications.

Modestino and his co-researcher, Sophia Haussener of the École Polytechnique Fédéral de Lausanne (EPFL), have garnered a 2017 Global Change Award of €250,000 ($267,000) from the H&M Foundation, the non-profit arm of the retailing giant. The first such initiative by a major member of the fashion world, the Global Change challenge attracted almost 3,000 applicants this year and aims to support early innovations that can accelerate the shift to a circular and sustainable garment industry, in order to protect the planet. The awards were presented in Stockholm, Sweden, on April 5.

The researchers chose to focus on nylon because of the large market for the popular polymer, which they estimate to be more than 6 million tons per year, with a value of more than $20 billion. Their proposed process uses photovoltaic arrays, which generate electricity directly from the sun, to drive the electrochemical reduction of acrylonitrile (ACN) to adiponitrile (ADN) and hydrogen (H2), which will, in turn, be synthesized into hexanediamine (HDA), one of the existing precursors to nylon.

Because ACN can be derived from plant waste, only sun, water, and carbon dioxide will be required as inputs, and the new process will represent a new scheme for carbon capture, where greenhouse gases will be bound into the fabric, rather than releasing them into the air.

“It is gratifying to contribute toward a zero-emissions world,” Modestino said. “Once this process is tested and scaled up, there is the potential to expand the concept to other segments of the chemical industry, including the synthesis of substances like aluminum and chlorine.”

Miguel Modestino takes an approach that we hope to see in every bit of research done at NYU Tandon: to create technology that can be used for the benefit of humankind,” said Dean Katepalli Sreenivasan. “We are proud that the H&M Foundation recognizes the value of his hard work and vision.”

About the New York University Tandon School of Engineering
The NYU Tandon School of Engineering dates to 1854, the founding date for both the New York University School of Civil Engineering and Architecture and the Brooklyn Collegiate and Polytechnic Institute (widely known as Brooklyn Poly). A January 2014 merger created a comprehensive school of education and research in engineering and applied sciences, rooted in a tradition of invention and entrepreneurship and dedicated to furthering technology in service to society. In addition to its main location in Brooklyn, NYU Tandon collaborates with other schools within NYU, the country’s largest private research university, and is closely connected to engineering programs at NYU Abu Dhabi and NYU Shanghai. It operates Future Labs focused on start-up businesses in downtown Manhattan and Brooklyn and an award-winning online graduate program. For more information, visit http://engineering.nyu.edu.

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