The Boutique Issue – April 2015, Num. 56
Letter to the Editor:
My job as an editor opens the opportunity for me to visit interesting cities and I always take the opportunity to check out the local independent retail scene. I enjoy taking in a meal at a local mom-and-pop restaurant and observing how regulars are greeted by the staff by name and a smile. I also like walking to local boutiques near my hotel to get a feel for the fashion sense in that city.
I almost always not only find a great buy but also make great connections with the boutique owner and their staff. I am greeted and assisted without any of them knowing that I own a magazine. I am usually provided such great personalized service, it is usually at that time that I disclose who I am and would love to learn more about the boutique so that I can introduce its wares to our readers.
The smile that graces their face feels great to see and is familiar to me. As an independent publisher, I know how appreciative I feel when someone enjoys Linger Magazine enough to spend their money to support it. That is my goal with each issue. As this is our very first Boutique Issue, we aim to highlight more physical and online boutiques across the globe that cater to each of you. We encourage you to inform us of some of your favorite boutiques. Together, let’s #supportindependentretailers and spend our money to strengthen the local economy of entrepreneurs.