swimsuitsforall, a FULLBEAUTY Brand and the leading online retailer for curvy swimwear, is calling on all women to uncover their curves for the summer of #MySwimBody.
Launched everywhere on May 4th, the campaign encourages women everywhere to share a photo of themselves in a swimsuit on social media, tag #MySwimBody, then challenge a friend to do the same. The goal is to have 10,000 women in a swimsuit proudly showing off their curves and celebrating their unique swim bodies.
#MySwimBody made its debut in a video that features five diverse models saying goodbye to their cover ups and proudly showing off their swimsuitsforall suits at the beach. The video stars curvaceous Sports Illustrated cover girl Ashley Graham, activist and model Philomena Kwao, 56-year-old silver fox Nicola Griffin, photographer and devoted mother Jessica Lavoie and professional athlete Amanda Bingson – five incredible forces making a powerful statement about body positivity.
#MySwimBody is not the first female empowerment campaign for swimsuitsforall. The brand’s nationally recognized #SwimSexy campaign was featured in February’s Sports Illustrated Swimsuit Issue, marking the first time both curvy models and an older model were featured in the issue and sparking a global conversation about body positivity. This summer, swimsuitsforall is taking it a step further with #MySwimBody by calling on women around the world to show off their swim bodies regardless of age or size.
“I love bikini season, and I hope the #MySwimBody movement helps every woman feel confident and sexy this summer. I’ll be sharing selfies of my swim body all season long and hope that women across the country feel inspired to do the same,” says Ashley Graham. “Beauty is beyond size, and we are calling on women everywhere to embrace their curves, especially at the beach or by the pool.”
“This is the summer of #MySwimBody, when we are encouraging all women to let go of their inhibitions and lose the cover up at the beach,” says Moshe Laniado, CEO and President of swimsuitsforall. “swimsuitsforall celebrates all different body types and we’re so proud to once again be leading a movement that inspires women everywhere to feel confident and comfortable in a swimsuit this summer.”
Check out the #MySwimBody video on swimsuitsforall.com and join the conversation by sharing your #MySwimBody on social media.
swimsuitsforall makes shopping for a swimsuit just as enjoyable as being in one. Known for their unique perspective on swim lifestyle, swimsuitsforall has been the leader in swimwear for curvy women since 2005 by providing quality swimwear with superior construction, expert fit, and innovative design. The online retailer vows to eliminate swimwear-shopping dread and get you into the swimsuit that will best fit and flatter your unique body and personality. swimsuitsforall believes some of the most memorable times in our lives are spent wearing a swimsuit — by helping make those experiences better, happier, and accessible swimsuitsforall is making the world a better place to swim.
About FULLBEAUTY BRANDS
FULLBEAUTY Brands is the most trusted, comprehensive resource for curvy women and big and tall men seeking fashion inspiration, style advice and clothing tailored to their individual needs. Proprietary brands under the FULLBEAUTY Brands umbrella include: Woman Within®, Roaman’s®, Jessica London®, swimsuitsforall, KingSize®, BrylaneHome®, and fullbeauty.com®, an online marketplace offering a curated collection of the finest brands and thousands of products, as the premier fashion and lifestyle destination for women sizes 12+.