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New Luxury Service

Celebrity Hairstylist launches brand new image consultancy service for men

Carmelo Guastella announces the launch of his new image consultancy service aimed squarely at the busy professional, businessman, groom, or celebrity who is interested in improving his grooming.

“My belief is that a leader’s appearance should convey his position and role,” Carmelo explains simply.

Since moving to London in 1999, Carmelo has consulted more than 30 men which have had hair transplants transforming their looks. To achieve an individual’s best potential, the Sicilian-born Carmelo is tapping into a network of the some of the best personal stylists, mindfulness experts, personal trainers, and aesthetic experts. The marquee offering of the new consultancy service is a personalized 12-month Image Program that is delivered at exclusive London locations.

“This long-term perspective is unique,” Carmelo says, “It is so important because hair and aesthetics are not static features. I believe one must think beyond the moment of this haircut or this facial and consider where and how that haircut or skin treatment can evolve. The program shapes and guides this evolution on a deeply personal level – to positively change how a man feels about himself, his confidence level, how others feel about him.”

The first consultation is very special. Carmelo has designed it to feel like a cross between a religious experience and a consultation with a psychologist. A lot of issues beyond a haircut are covered – from thinning hair and frown lines to skin-reconditioning and teeth whitening. “The Image Program covers every aspect of a man’s appearance. It’s important that the client feels understood at a really deep level, and in a way that no one else can. It goes without saying that all details are kept strictly confidential by myself and by the aesthetic specialists that I collaborate with.”

“The client is looking for a lasting improvement. That’s why the program needs to be a year,” he continues. “Significant change to a person’s style and grooming does not happen with one session. For instance, a hair style, as opposed to a haircut, cannot happen in one session. Instead, it evolves over at least a year during which different styles may be tried. The same will apply to all the other aesthetic elements of the program like skin- and hair-care.”

The goal of the 12-month Image Program is to help men discover an overall aesthetic image that suits them and, at the same time, enhances their professional and social standing. It’s not just about making someone look younger through a fuller head of hair or great looking skin, but about crafting the right message that is subtly powerful. “Something has changed about this person, but we can’t quite work out what it is, but whatever it is, we really like it,” is how Carmelo describes the result of the program.

The core services are:

  • Carmelo’s much sought-after haircutting expertise, beard design, subtle grey coverage and shaving advice.
  • Exclusive collaborations between Carmelo and London’s leading aesthetic experts that deliver a range of aesthetic treatments including hair transplants, teeth whitening, fillers, Botox, eye-brow shaping and specialized skin care.

Carmelo also offers his services directly to companies with personalized ‘One to One Image Consultancy’. Also collaboration with leading aesthetics experts, personal stylists, etc. can be arranged. Fees vary depending on the bespoke plan that suits the company. For more information, please go to

Your Work Is Not Your Worth

Hey darling,

How are you on this beautiful day? I wanted to share a HUGE revelation I had 2 weeks ago. I think every human being can relate to what I have been going through. I have been so stressed out working day and night as I prepare for the launch of my first on-line signature program, The Feed System.  I have put so much pressure on myself to get this transformational work out into the world. As I have been plugging away, I was losing sight of who I already am.

Like if I don’t elevate the world or change the world with my work, I am worthless.

Have you ever felt this way?

I planned to work all weekend but as I was listening to a sermon I had an “aha” moment. Isn’t it awesome when you get signs from God? Every word out of the minister’s mouth spoke directly to my heart. I felt like the message was for me or at least I finally had the ears to hear. I finally had clarity!!!!

Like a lightening bolt, God spoke directly to my heart and reminded me of exactly WHO I AM!

I was so amazed by the truth that was spoken to me that I wanted to shoot this video to remind each and everyone of you that you DON’T need to DO anything, or BE anything.

I would love your feedback after you watch this video. Did it resonate with you?

So on that note, people have been asked me to create a program including everything I have learned over the past 5 years working with women from all walks of life. From recovering addicts, to busy professionals to young moms. Here is a preview of the system I have been working so hard to create! I am about to launch my first signature on-line group coaching program.  Whoooohoooo!


Enrollment is not open yet, but if you are interested in learning more about the program, comment below! I will make sure you get all the details. Thank you for playing big with me and making health your TOP priority.


Exciting News:

In case you missed it, I was honored to be featured on Entreprenuer En Vouge’spodcast.  Inc magazine ranked Entreprenuer En Vouge as #1 on top 5 Best Podcasts for Women Entrepreneurs. Check out my interview below:







Super Easy Vegan Recipe

Raw Rainbow Collard Rolls

-Avocado (mash for the spread)
-Grated Carrots
-Sliced Cucumber
-Sliced Red Bell Pepper & Orange Bell Pepper

Peanut Sauce: (blend)
–3 Tbsp Bragg’s liquid aminos
-2 Tbsp red wine vinegar
-1 Tbsp olive oil
-1 garlic clove
-3 Tbsp creamy almond butter
-2 Tsp red Thai chili paste
-1 Tbsp almond milk

Directions: (Prep Time: 20 min)
Lay Collards on surface, spread the avocado on the center of leaf, layer in the veggies, drizzle peanut sauce on top of the veggies. Sprinkle veggies with chopped cilantro and sesame seeds. Fold the ends of the leaf in (like a burrito), roll & serve.

Try it and tell me if you like! You can also add quinoa & sprouts if you wish! Get creative!

From my kitchen to yours….XO

Make Up For Ever



MAKE UP FOR EVER, the professional makeup line of innovative and artistic products created for professional stage artists, makeup artists and makeup enthusiasts, announces a worldwide artistic collaboration with global pop sensation CHARLI XCX and reveals its new AQUA XL EYE PENCIL campaign.

CHARLI XCX’s bold, artistic and energetic stage presence exemplifies the creative spirit of MAKE UP FOR EVER and the performance of the AQUA XL collection. In 2016, MAKE UP FOR EVER joins CHARLI XCX in all her performances and artistic creations, from her live tour to makeup artistry for her video clips. A virtuoso of words and sound, CHARLI XCX has written several international hit songs including her double platinum single, “Boom Clap,” alongside co-penning music for renowned artists; Grammy nominated “Fancy” (Iggy Azalea), triple platinum selling “I Love It” (Icona Pop) and “Same Old Love” (Selena Gomez).


The AQUA line, upon which performers and their makeup artists have long relied, has become AQUA XL, taking the limits of makeup performance to new levels. MAKE UP FOR EVER is revamping one of its iconic products with a new high-performance formula: AQUA XL EYE PENCIL, the first of the AQUA XL line and specially designed for performers’ needs. AQUA XL EYE PENCIL are stage-proof and offer flawless makeup results, incredible stay-on power and high color intensity. As comfortable as it is easy to apply, the AQUA XL EYE PENCIL’s long wear waterproof formula is resistant to all stage conditions and perfect for real life-use.

“I love the creative energy of MAKE UP FOR EVER. They create products that allow me to experiment and be free. When I wear makeup I can feel sexy, demure, classic, futuristic… so many different things. MAKE UP FOR EVER is vibrant, energetic and diverse. I can play with the products to suit my mood. That’s what I love the most.” – Charli XCX


Founded in 1984 by renowned makeup artist Dany Sanz, the brand offers a cult-favorite collection of vivid, high-pigment colors, superior face and body foundations and expert artisan formulas to professional makeup artists and makeup enthusiasts all around the world. The brand believes that “LIFE IS A STAGE” and people are the artists of their own lives. Learn more:

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