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n: PHILANTHROPY

Launches First-Ever Campaign With Model Elsa Hosk

The edgy contemporary brand that donates 10% of net proceeds to charity

n : PHILANTHROPY is launching its first-ever brand campaign for the Fall 2016 season. Model and philanthropist Elsa Hosk will appear in the campaign, which was shot by famed fashion photographer Adam Franzino in the heart of Los Angeles, where the brand is based.

In true charitable form, : PHILANTHROPY founder Yvonne Niami will be donating $200,000 to FAIR Girls, an anti-human-trafficking organization that prevents the exploitation of girls worldwide and a cause Hosk works closely with.

“Brands like n : PHILANTHROPY make me proud to be a model and to use my platform to do something for the world,” says Hosk. “I am so proud to be a part of what they are doing and I wish there were more brands like it. This is the future: brands taking responsibility and giving back.”

“The n : PHILANTHROPY woman stands for style, grit, and sensuality.  She doesn’t compromise on her style or her beliefs. She gives a damn about what she puts on her body and what she puts into the world,” says Niami.  “Elsa is beautiful indeed, but it was her huge heart and passion for FAIR Girls that made her the obvious choice to be the face of the brand.”

Niami partnered with creative agency JWALK to highlight n : PHILANTHROPY’s unique contemporary edge while bringing the brand into wider consciousness.

“The mission of our fall campaign collaboration with : PHILANTHROPY is to cement their unique position in the industry. They are both a fashion-forward contemporary line and committed to giving back, and this duality defines them,” says JWALK CEO and Co-Founder Doug Jacob. “In keeping with JWALK‘s dedication to counterculture content, we wanted to create a compelling, premium campaign that stays true to their identity and catapults their charitable edge into mainstream conversation.”

The n : PHILANTHROPY Fall 2016 campaign will begin to roll out nationwide this fall.

About n : PHILANTHROPY

n : PHILANTHROPY is a contemporary collection of not so basic basics, both in look and mission. The brand believes in more than just profit and understands that style becomes even more powerful when it stands for something, which is why 10% of net proceeds are donated to pediatric cancer research and animal welfare.

n : PHILANTHROPY was founded two years ago by Yvonne Niami, who left her job as a real estate developer and went on to create something that combined the two things that meant the most to her: fashion and philanthropy.  Aside from its devotion to philanthropy (hence its name), : PHILANTHROPY pushes the trend of comfort-consciousness out of its comfort zone, through garments that standout with hand distressing, dynamic deconstruction, and cutout detailing. Featuring faux fur and vegan leather, n : PHILANTHROPY exudes an unmistakable ‘laxed edge, suitable for the bed and the bar.

Prices range from $58-$350 and the collection is available at Equinox, Bloomingdales, specialty boutiques across the country, and on www.nphilanthropy.com.

#beauty20 AWARDS 2016

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The annual #beauty20 Awards 2016, created by INNOCOS events, will be held in London for the second time on October 6, 2016 and for the first time, in Los Angeles on November 3, 2016.

Beauty brands, retailers, bloggers, and consumers we’re invited to vote online to nominate their favorite beauty brands in each respective #beauty20 category (including the best of Facebook, Twitter, Instagram, Pinterest, Snapchat, Youtube, E-commerce, Startups and more). The nomination deadline was August 1, 2016 from which judges selected the top 5 finalists in each of the 10 categories. Public voting will be open from September 1 to September 20, leading up to the October 6 and November 3 awards ceremonies where highly regarded beauty brands, retailers and selected bloggers will be in attendance, amongst the nominees.

The London #beauty20 awards will be presented during a black tie gala dinner at the Bulgari Hotel. After greeted by welcome cocktails, attendees will be seated at pre-booked tables, each themed with a focus on separate areas of interest (personalization, messaging, collaboration with media and bloggers, content creation, innovative campaigns and more). This unique networking opportunity will allow guests to be seated with fellow attendees that would like to discuss and learn about similar topics and issues in the industry (more about how the table themes and seating will work here: http://innocosdigital.com/sessions/opening-address-from-the-chair/). The seating will be allocated on a first come, first served basis.

Dinner and round-table conversation will be followed by the #beauty20 Panel Discussion, Speakers will be covering augmented reality, the rise of messaging apps, social CRM, and more.

The #beauty20 Los Angeles awards will be covering similar topics to the London awards with one notable difference – the awards will be presented during the cocktail reception with a cocktail style dress code, and “the golden touch” theme.

Register now and take an advantage of the early bird rate at www.innocosdigital.com

Joseph Abboud

NEW YORK FASHION WEEK: MEN’S SPRING 2017 RUNWAY SHOW

DECONSTRUCTED ELEGANCE

For his Spring 2017 collection, and to kick-off New York Fashion Week: Men’s, Joseph Abboud hosted an intimate breakfast before presenting his new collection comprised of 28 looks. The season was influenced by Ernest Hemingway, giving a nod to the American voyager. A man hungry for knowledge and adventure who collects his rich, softly tailored wardrobe of linen, silk, and cotton as he explores the world, from New York and Paris, to Havana and Madrid.

“This collection was a very personal endeavor for me. Having studied at the Sorbonne, I spent my 21st birthday in Paris, and celebrated with one of my professors in a café outside of Notre Dame,” Abboud says. “As the clock struck midnight, he handed me Hemingway’s A Moveable Feast, and highlighted the passage that read: ‘If you are lucky enough to have lived in Paris as a young man, then wherever you go for the rest of your life, it stays with you, for Paris is a moveable feast.'”

With a palette of ivory, chocolate, white, sand, flax, and tobacco, Abboud’s clothes are simultaneously tailored and informal, thus ensuring the Spring 2017 man is ready for whatever unexpected expedition might await him. Printed linen and rustic jacquards lend a bold elegance to raw, deconstructed suits and separates, which allow the textiles to take on a life of their own. These clothes are substantial—just like the men who wear them—but the fabrics have an organic, heirloom quality that exudes an anything-goes confidence and an effortless sophistication that is inherently American.

About Joseph Abboud
Since the age of sixteen, Joseph Abboud has been passionate about fashion. He started his career in menswear at Louis of Boston and later Polo Ralph Lauren. In 1987, Joseph Abboud launched his own eponymous label. Shortly after its debut, Abboud was accorded numerous honors including the distinction of being the only designer to have received the coveted Menswear Designer of the Year twice in a row (1989 & 1990) from the Council of Fashion Designers of America. Other awards and honors include The Cutty Sark Award for Most Promising Menswear Designer in 1988, the first Woolmark Award for Distinguished Fashion in 1989 and again in March of 1993, and Person of the Year award from the American Apparel & Footwear Association in 2016.

Abboud joined Tailored Brands Inc. (NYSE: TLRD) as its Chief Creative Director in December 2012. Abboud was reunited with his namesake brand in August 2013 when Tailored Brands Inc. acquired JA Holding Inc., the parent company of the celebrated American clothing brand, Joseph Abboud. Abboud re-launched his label, reestablishing the brand as a sophisticated modern-American lifestyle collection. The Joseph Abboud designer collection launched in October 2014 on Joseph Abboud.com and is now available at the Joseph Abboud Flagship Store in New York City. Follow us on Instagram and Twitter @JosephAbboud and Facebook.

No Stereotypes Movement

ORS™ Olive Oil Launches New Empowerment Campaign And Ignites A #NoStereotypes Movement

Honest, disruptive campaign sparks dialogue about multicultural beauty standards

 

ORS™ Olive Oil has the world talking about No Stereotypes, its latest campaign designed to empower women and men of color to embrace their unique beauty and honor that of others. Known as a trusted healthy hair advocate, ORS recently launched a colorful and disruptive ad campaign to celebrate the various types, textures and styles of ethnic hair. While the campaign features a variety of its styling and maintenance offerings, the message pushes diverse self-expression that often shines through with hair trends and styles.

“ORS Olive Oil No Stereotypes is a movement that gives voice and emotion to many of the judgments we make about one another, and ultimately challenges us to rethink these hurtful actions. It’s a call to embrace and respect our unique beauty, and the beauty of others,” says Shawn Tollerson, Chief Operating Officer for Namaste Laboratories, the makers of ORS™. “We want consumers to share real stories to hit on emotional truths that will ultimately evolve into unapologetic empowerment.”

ORS aims to expose and debunk these hurtful stereotypes once and for all. In addition to the advertising components, No Stereotypes will come to life through a series of engaging events and rich discussions throughout the year. ORS joined forces with Café Mocha Radio for its Salute Her Tour, and will host a series of candid conversations as part of the No Stereotypes platform. The brand is also teaming up with a host of influencers and thought leaders to express universal truths through storytelling from real experiences that many women and men alike have faced.

Consumers are encouraged to join and follow the movement via #NoStereotypes on social media. Stay tuned for more from ORS Olive Oil No Stereotypes. Additional details and content can also be seen atwww.ORSNoStereotypes.com.

ABOUT ORS

As a leading brand in the ethnic hair care market, ORS™ provides a wide range of healthy hair solutions through styling and maintenance products for all hair types and textures. We aim to meet the unmet needs of health-conscious, style-seeking consumers with new and natural solutions for hair, skin and body. The hallmarks of our company are to provide exceptional quality, performance and integrity to our customers.  ORS™ uses the highest quality of natural ingredients to deliver the greatest benefit to help increase and maintain hair health. The ORS™ portfolio includes a wide range of product lines including ORS™ Olive Oil, ORS™ Curls Unleashed, ORS™ Olive Oil Styling, and ORS™ Hues Vitamin and Crème Color.

The Magic of Nolcha

Image: Co-founders Arthur Mandel and Kerry Bannigan pose with celebrity Christina Milian on the red carpet during the Nolcha Shows.

When co-founders Kerry Bannigan and Arthur Mandel initially created the Nolcha Shows, the motive for its development was to create a cost effective platform for independent fashion designers to showcase their collections during New York Fashion Week. The result solidified a true fashion machine that reconstructed the industry dynamics and created a new hub for a priced-out segment of the fashion industry. Our editor-in-chief, Tiffany Tate, catches up with the founders of the Nolcha Shows on its mission, its goals and the upcoming New York Fashion Week season in September 2016.

LINGER: How has the Nolcha Shows guided aspiring independent fashion designers in overcoming the various obstacles in the fashion industry?

NOLCHA: Today, we continue on this mission providing a 360 turnkey solution supporting designers via the fashion show production preparation of press, guest lists, model selection, hair/makeup styling teams and quality production teams. We aim to help designers overcome the overwhelming situation of planning and executing a fashion show during New York Fashion Week and also provide the added benefit of media results post show to use in their marketing efforts. We definitely find ourselves providing a lot of guidance as well regarding brands preparing themselves for retail.

LINGER: Each season, Linger has witnessed the team cohesiveness of the entire Nolcha team – the unified pride of the models on the runway, the proud smiles of the fashion designers during their runway finale, to the thunderous applause from the audience. What is your advice for designers and models who wish to be a part of the Nolcha Show family?

NOLCHA: Thank you, we truly appreciate your continued support throughout the seasons! We pride ourselves on the efficient guidance and expertise that we provide our clients throughout the process, from when they are accepted to do the show until post show when we recap on the project. We seek brands who are innovative and stand out, but also marketable and relevant to the industry so that they can launch a successful brand at all levels. When we do meet with brands and models to decide to work together, we always seek very personable and professional people as we have to work together for several months. It is also important to us to have transparency at all times so that we can truly help somebody grow and work with them to overcome any of their concerns, obstacles or fears for the season.

LINGER: How the Nolcha Shows influenced the growth of a particular designer/collection?

NOLCHA: The Nolcha Shows influences a variety of brands on different levels each season, but my most recent favorite was the launch of MINAN WONG last season. The response to her brand was fantastic and she is still receiving support from media and industry today. She is returning to our runway this upcoming season and I truly believe this will see her brand go from strength to strength. She has caught the attention of the media and now would be excellent to increase her retail relationships and stockist placement.

LINGER: Outside of the Nolcha Shows, who do you feel is the designer on the rise?

NOLCHA: We love the work of Charles Youssef. He is a part of the CFDA incubator and creates beautiful womenswear.

LINGER: The Nolcha Shows continues to be one of the strongest platforms for emerging fashion talent. What can we expect this season?

NOLCHA: For the Spring/Summer 2017 season, the Nolcha Shows will be presenting over 18 apparel and accessory brands during runway shows and the Fashion Media Lounge.

The runway shows will take place September 12th at Artbeam and will showcase global designers during individual and collective runway shows. The Ones to Watch collective will present Jody Bell, Olivia B, MINAN WONG and the NY School of Design. The main runway showcase welcomes back ACID NYC and Rohitava Banerjee. Samantha Leibowitz will debut her Spring/Summer 2017 collection. Chinese designer LU YANG will present his Spring/Summer 2017 collection during an individual showcase.

The Nolcha Shows Fashion Media Lounge, taking place September 14th, 2016 at the Bryant Park Hotel, welcomes Media, bloggers and industry to connect and engage with global independent accessory designers. Designers showcasing this season include USA-based brands Michelle Pajak-Reynolds, Taylord Blu, Riley Versa, Marshelly’s, James Carletons and EL VOYAGE. The East Africa Trade and Investment Hub will be showcasing APRELLEDUANY, Ami Doshi Shah, Sammy Handmade and Mafi Mafi. British debuting brands are DELA EVA and Oysby.

Sponsors for the season include NeoGrid for Fashion, CitiBank, J.R Ewing Bourbon and Garden of Flavor.

Linger Magazine is a proud media sponsor for the Nolcha Shows Fashion Media Lounge. Be sure to follow us on our social media platforms for full event coverage:

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